Flipkart believes that they are ahead of everyone. Snapdeal believes no one can match its speed. Both consider that Amazon is nowhere close to them. Yet in the recent times, the Indian etailers have been trying to emulate Amazon India’s core strategy – i.e. customer-centric approach.
Flipkart & Snapdeal’s renewed approach
Remember how the parent company relaunched Myntra’s desktop website after switching to app-only mode? This step was an indicator of Flipkart’s ‘please buyers at any cost’ motto after ignoring customers’ wish for months. The etailer dropped its plan to go app-only too in spite of its unwavering faith in ‘mobile-only makes sense’.
Why Amazon is an inspiration?
Neither Snapdeal nor Flipkart will admit that earth’s most consumer-centric company Amazon motivated them to change their approach towards business. Nevertheless, it’s there for all to see that the homegrown etailers are mimicking American ecommerce giant’s tactic.
Emulating international players
China-based Alibaba (1999) and US-based Amazon (1994) started their ecommerce journey way before Flipkart (2007) and Snapdeal (2010). The years of experience has enabled them to identify what works and what doesn’t when it comes to ecommerce.
That’s why Indian etailers including Flipkart, Snapdeal and Paytm are trying to duplicate Alibaba and Amazon’s success by following their path.
From becoming consumer-centric, launching PLAs, opening logistics & advertising revenue stream and investing in digital payments, homegrown etailers have imitated international players directly or indirectly quite often.