Myntra Robot ‘Artie’ to assist Myntra’s shoppers
Myntra is taking the help of artificial intelligence to give a push to its sales. The mobile based fashion retailer has...
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Myntra 
Festive Sale: Amazon, Flipkart the top contenders; Myntra is raking in money too
Yesterday, IOS shared some interesting data on which marketplace is winning the festive sales race. While Flipkart seems...
Myntra.com is back, with a new improved desktop website
Looks like Myntra re-launched its desktop website sooner than expected. The online fashion etailer launched their deskto...
Myntra launches app version 2, gives customers reasons to smile
mynMyntra is all set to kick up a storm with the launch of the newest version of the app. The latest version, which will...
Myntra is going offline in Bangalore with its first tech-enabled physical store
Online fashion’s top player, Myntra is all set to take its business offline. The etailer has already tried and tested th...
Bluestone partners with Myntra to expand its online retail footprint
Industry experts say it will take time before etailers of the online jewellery segment are served a bigger slice of reve...
Can Myntra be the Facebook of fashion ecommerce?
Online fashion retailer Myntra is considering launching a fashion-based social network for its patrons. ET Retail says i...
Demonetisation: Myntra not mulling big discounts to boost sales
Ecommerce firm Myntra has no plans to significantly increase discounting over the coming weeks to drive sales after the...
Myntra’s revised profitability target is FY2018; Artificial Intelligence to help achieve its aim
If we read through ecommerce updates of the past three-four years, it seems that fashion etailer Myntra’s Profitability...
Myntra renegotiates contracts signed by Jabong and foreign brand; Is there an agenda here?
Ever since Myntra acquired Jabong in July, the online fashion portal has been making plans to boosts its acquisition’s f...
Myntra’s plans for its 2017 party- geo-tagging warehouses, EORS
Leading fashion portal Myntra is planning to wind up 2016 and enter 2017 in style. The company is holding its End of Rea...
Myntra, Jabong’s EORS wish-list: Surge in sales, web-traffic and customers
Flipkart’s fashionable adopted offspring Myntra and Jabong are gearing up for the grand End of Reason Sale (EORS) in the...
Myntra aims to double sales, turn profitable by March’18
Flipkart-owned Myntra is aiming to become profitable by March 2018, helped by a combination of rationalising costs, cutt...
Myntra to shut down 2 offices & move in with Jabong for convenience; Meanwhile EORS pick up as predicted
Myntra is presently in the midst of its End of Reason Sale. The etailer has joined forces with its online fashion acquis...
Myntra to support 10 small brands financially & technically through revival of its Fashion Incubator Programme
Some say online fashion is at its saturation point, while other believe it will soon be the next big category in ecommer...
EORS brings mixed results for Myntra, Jabong
The ‘End of Reason’ sale has ended, and the results are out. While Myntra (and Jabong) CEO Ananth Narayanan is upbeat ab...
New sellers join Myntra. Meanwhile its top seller Vector records increased revenue & loss
Following Flipkart’s move to reduce its dependence on WS Retail, its subsidiary Myntra is also taking similar steps. The...
Myntra on Wooing Spree; Pilots Try-On-Delivery Service
Online fashion retailer Myntra switched to app-only mode in May 2015 against buyers’ wishes. They buried their head in s...
Myntra gears up for ‘End of Reason’ sale; bags exclusive partnership with Swarovski
Fashion etailer Myntra has high hopes for upcoming End of Reason sale. The company is expecting 20x sales jump during th...
Myntra – Jabong doing well financially, getting closer to profitability
It definitely looks like Myntra’s goal to reach profitability by 2018 is going to be possible. The fashion etailer has d...
‘Brand Accelerator’ to bring more brands to Myntra. Personalisation, increased valuation the intention
Fashion retailer Myntra is planning to expand its portfolio to include foreign brands. The company is going to focus on...
Myntra to manage Mango in India; curate 25 retail stores
Fashion etailer Myntra today said it has bagged a master distribution and management rights for Spanish fashion brand Ma...
Myntra’s mobile site live again; bitter truth learnt the hard way?
Fashion etailer, Myntra took the leap of faith to go app-only on the 15th of May this year. Shortly...
Myntra making headway in online retail; launches fully automated fashion line
Indian ecommerce leader Flipkart is trying to navigate through rough weather. But its fashion arm Myntra is performing w...
Myntra’s tryst with the physical realm – new tech enabled store in Bangalore
As announced late last year, Myntra is opening its physical store in Bangalore. The store is located in Indiranagar, and...
Fashion etailer Myntra stays with app-only strategy after all
Just this week, we were debating if popular fashion etailer Myntra had done a re-think regarding its app-...
Myntra to quit discount model & offer products at full price?
Fashion is all about trends and online fashion retailer, Myntra is on to a one that will make your head spin....
For-sale Jabong performs better than online fashion leader Myntra in FY15
Yes, you read it right – in the FY 2014-2015, Jabong’s financial report was better than rival Myntra!Based on the regula...
Myntra confident of achieving profitability first; says the merger with Flipkart helped
Myntra was the first to declare intentions to achieve profitability by the end of this year or beginning of 2016. Looks...
Myntra plans to go offline, Flipkart confesses mobile-only logical step – two contrasting views
Last week IOS reported how etailers Flipkart, Pepperfry, Firstcry and Zivame are opening offline stores to enh...
What speaks louder in ecommerce – Discounts or Brands? Myntra says the latter
Myntra announced last month it will be cutting back on discounts and focusing on fashion instead. It let go of lavish di...
Myntra acquihires InLogg to wipe out logistical inefficiencies
Myntra has new plans is store and this time it includes logistics. The online fashion etailer is trying to increase its...
It’s official: Myntra to be app-only from May 1!
As the year 2014 was coming to an end, we heard about Myntra’s resolution to be mobile-only in 2015. Two weeks back, the...
Myntra to leverage on private brands to combat offline rivals
App-based fashion store Myntra is looking at means to take on physical stores. The Flipkart subsidiary is looking toward...
Myntra receives a 25% budget boost from Flipkart & focuses on top seller
The profitability deadline for mega online fashion etailer, Myntra, is set for March 2018. To achieve its targets, the e...
Myntra’s App Rap – Sneak peak into the future?
So Myntra was supposed to shut down its desktop site by May 1st and be app only. This move was to capitalise on the infl...
Myntra weekend sale- App crashes, customers get annoyed
The big debacle that the Big Billion Day was, one would think the company would tread more carefully when experimenting...
2-day mega-sale in May: Myntra issues apology
Online fashion retailer Myntra on Wednesday apologised to its customers via e-mail for the “technical glitches” faced du...
Will Myntra revive its desktop site?
After a lot of speculation and false dates, Myntra finally made the transition to app-only on May 15th. A 10% dip in sal...
Myntra to realize profitability dream with omni-channel & private brands
Fashion etailer Myntra is getting back on profitability wagon with eyes set on omni-channel strategy and private labels....
Myntra follows in owner Flipkart’s footsteps; discounts out, private labels in
Ahead of its Big 10 anniversary sale, Flipkart announced its plan to reduce dependence on smartphone sales by focusing o...
Myntra partners with Tanishq to sell fine jewellery online
Online fashion platform Myntra is eyeing Rs 500 crore revenue over the next three years from the jewellery vertical on i...
Myntra to delist 200 non-performing brands; Move towards profitability?
Bad news for non-performing brands in Myntra – the company will be removing them to make way for the bigger fish. Rumour...
Myntra forms strategic partnership with brands Chemistry, AKS; Jabong launches ‘Mood Store
While the parent company Flipkart is dealing with markdowns and employee attrition, its fashion arms Myntra and Jab...
Myntra distances itself from Vector ecommerce; fashion brands worried about being arm-twisted
After Flipkart and Amazon, fashion etailer Myntra is also distancing itself from its own seller. According to reports, t...
Myntra ready for pre-GST sale; anticipates 25X sales, 4X traffic, 20 million users
While online marketplaces Paytm, Snapdeal, Flipkart and Amazon are getting their platform GST-ready, fashion etailer Myn...
Myntra records 56% growth during EOR sale
Online retailer Myntra today said 1.3 million customers placed orders for 4.2 million products during its three-day End...
Myntra’s ‘End of Reason Sale’ closed in on RS. 100 crore mark
Online Fashion giant, Myntra which became app-only last year is said to be currently achieving an annual Gross merchandi...
Personal care & Beauty private labels better for Myntra’s profitability?
The main focus on Myntra has always been apparel. Like its parent company Myntra is rooting for priv...
Myntra-Jabong combining revenues for faster growth within short time frame
The race for dominance is a never ending battle in online retail. Acquisition and expansions are essential to stay ahead...
