Research The Buzz Around Online Marketplaces’ App-Centric Strategy
Looking at the criticism fashion etailer Myntra got after it shut down its desktop site and transitioned into app-only m...
100 articles about research
Research Looking at the criticism fashion etailer Myntra got after it shut down its desktop site and transitioned into app-only m...
Indian ecommerce has some strong players in marketplaces (Amazon, Flipkart, Snapdeal), fashion (Jabong, Myntra), furnitu...
Indian ecommerce is a big playground, but all the players are locked in bitter combat. Leading players like Flipkart, Sn...
Bubble wrapnounMeaning:(for business owners) Protector of fragile goods, shock absorber(for most) stress buster & so...
The fact that there is a segment of Indians who do not have bank accounts but have mobiles cannot be ignored. Service pr...
Snapdeal earns ‘The Charlatan’ tag from Sellers for serial lyingPinocchio is a fictional character who is best known for...
Product Listing on Snapdeal – Painless or Painful?“I just want to share the kind of problems sellers facing while upload...
October was the month of festive sales. Hundreds of products flied off the digital shelf daily and ecommerce biggies rep...
On one hand statistics suggest that online retail sales are not even 1% of the total retail sales in India. On the other...
Remember how every mom or grand mom always has a ready list of shops (the brick and mortar ones) to go to each tim...
If you’re looking to get into online retail, subscribing to an online marketplace is arguably the quickest way to do so....
Recently, online retail seller Sarada Kajaria asked Indian Online Seller,“Do online marketplace ads really work?”Like ma...
Bringing Ecommerce to Rural IndiaNone of the big etailers be it Flipkart, Amazon or Snapdeal have managed to enter rural...
Products Returns are a huge part of the Indian ecommerce industry. While mom-and-pop stores and big retail outlets can h...
One hears mostly great things about Amazon India’s customer service on social media platforms, knowledge sharing portals...
The demonetisation calamity has struck many in the online retail segment. This is an industry that thrives on cash on de...
Ecommerce in India has seen rapid growth over the past few years. Thanks in large part to increased adoption of broadban...
The Ahmedabad based Internet & ecommerce company, Infibeam was started in 2007 by Vishal Mehta. Since then, the pare...
Myntra was one of India’s hugely successful online marketplaces. The site specialised in fashion, and dealt exclusively...
Just like any other service industry, etailers too have to constantly come up with new ideas for acquiring & retaini...
When the proposal to float GST Bill was initiated by the Finance Ministry, ‘TDS’ (Tax Deducted at Source) also became th...
For sellers, an online marketplace is a highly competitive space as each merchant is competing with thousands of others...
The Indian ecommerce industry has always been surrounded by skeptics. The naysayers believed that consumers won’t accept...
With the meteoric rise of the ecommerce industry in India, several peripheral and supporting industries have also seen s...
Snapdeal, in tie-up with KPMG, has released a report titled ‘Impact of ecommerce on SMEs in India’, outlining how the ec...
Suspension was and is one of the most extreme and effective punishments to discipline unruly school kids. The ecommerce...
It’s the start of another year. It’s that time when resolutions are made and changes are abundant. We look at everything...
For many online sellers the purpose of selling online was to expand their businesses and sell pan India. This is a great...
Cash on Delivery (COD) – Online shoppers love it but sellers, etailers not so much.Impulsive purchases and order placed...
Mahatma Gandhi famously said, “The real India lies in the 7,00,000 villages. If Indian civilization is to make its full...
Established in 2012, Limeroad is one of the few discovery-and-ecommerce platforms and the first-movers in India. In the...
One of the most common problems that online sellers are facing these days is that of bogus buyers. Unscrupulous people a...
As expected, all major ecommerce players have floated the news of their respective ‘Festive Sale’ as the biggest holiday...
A ‘No questions asked’ return policy can make buyers grin from ear to ear. However, the same thing wipes the smile off s...
Many a small thing has been made large by the right kind of advertising– Mark Twain, famous American authorSellers would...
India’s online retail market can be subdivided into two parts in terms of the geography – the so called tier 1 cities, w...
A ‘No questions asked’ return policy can be considered as one of the game-changers of the Indian ecommerce industry. In...
One of the many decisions that sellers have to make while signing up on an online marketplace is, should they choose – m...
Yet another ecommerce company has joined the ‘Payment Delay Club’. The new entrant is IndiaRush that seems to be in no r...
While ecommerce has ample scope in the metro cities, the smaller towns and villages comprise of a large chunk of the pop...
As we bid adieu to 2015 and welcome 2016 with open arms and a little apprehension, it’s time to rewind and look back at...
We are often taught tricks and tips to identify scams, frauds and hoaxes. Be it banks or MNCs, they all actively work to...
On IOS, we have published a range of articles on fulfillment practices that covered all the pros and cons of each method...
It’s already established that COD in India is a necessary evil (some call it unnecessary evil), but is it hurting Indian...
High returns rate is a huge cause of concern for ecommerce companies and online sellers. While IOS has written in depth...
The online retail industry is expanding with every passing day. According to a study it is expected to reach $50-55 bill...
Indian ecommerce industry is close to completing a decade. And it has gone through various changes. eBay was the first e...
India is developing into a hotbed of ecommerce activities. The industry is witnessing a titanic growth in a short span o...
2007 is regarded as the birth year of the Indian ecommerce industry. There were online businesses before that too like e...
With every burgeoning year, the Indian ecommerce Industry gets better and better. At the forefront of this phenomenon, i...