Transforming Indian ecommerce businesses – the era of SMAC

During each phase of the ecommerce industry’s life cycle, there’s one dominating function that hogs the limelight. Companies don’t stop working on other areas but special attention is given to one particular aspect of the business than the rest. For now it’s -Technology.

SMAC transforming ecommerce businesses’ future

SMAC (Social, Mobile, Analytics and Cloud) is an amalgamation of the four elements to create a modern, innovative, high-end and effective strategy. And this very tool is where all ecommerce biggies, be it Flipkart, Snapdeal or Amazon are putting their energies and resources on. SMAC is the latest ammo used by etailers to win the nail-biting ecommerce battle.

Social

Social media plays a very crucial role in making and breaking ecommerce business. And social commerce is the newest trend.

Don’t believe us? Read what Prashant Malik, Co-founder and CTO of fashion portal, LimeRoad has to say, “Social commerce is a part of our eCommerce. And 90% of our traffic comes from Facebook direct channels, and organic searches for our brand on Google.”

Mobility

With all the buzz around apps and ecommerce leaders going on war on the mobile front, it’s quite clear how big m-commerce is in today’s time. The latest IAMAI report also revealed that India’s mobile internet user base which is at 80 million right now grew by 99%!

Analytics

In order to keep pace with the growing demand and changing fashion trends, etailers are trying their best to customize their offerings to retain customers. This is where artificial intelligence and data analytics comes in the picture. So right from Artificial Intelligence assisting Myntra in creating new fashion line to Flipkart developing the finest artificially intelligent brain, ecommerce leaders are using analytics for inventory management, right pricing, customer acquisition and personalized services.

Cloud computing

This tool is valuable to avoid fiascos such as Flipkart’s Big Billion Day 2014 when the website crashed.

“With cloud, the speed at which our business can deploy servers has zoomed up 60x. Server deployment on cloud happens in three minutes as against three hours on physical hosting,” said Supam Maheshwari, Co-founder & CEO, FirstCry while speaking about the power of cloud computing.

Industry experts believe that ecommerce businesses can’t afford to lose out on even one of the SMAC tools, if they wish win the battle. Everyone believes that out of all, analytics that helps in customization is going to be the trump card.