A latest report released by Internet and Mobile Association of India (IAMAI) and IMRB (Indian Market Research Bureau) revealed that India’s Internet user base is likely to reach 402 million by December.
India will become second largest online user base after China
If IAMAI’s calculation turns out to be true, then it will make India the second largest Internet user base after China. A 49% leap as compared to last year, it also means that we’ll surpass US’s user base.
As of October, India has 375 million Internet users.
The report stated, ‘Currently, India has the third largest internet user base in the world but it is estimated that by December, India will overtake the US (as the second-largest base). China currently leads with more than 600 million internet users. While internet in India took more than a decade to move from 10 million to 100 million and 3 years from 100 to 200 million, it took only a year to move from 300 to 400 million users. Clearly, internet is mainstream in India today.’
Other discoveries of the report
People from nearly 35 cities including metros and small towns were interviewed for this survey report. Some of the findings are:
- 71% men and 29% women are Internet users in India
- 77% increase in rural Internet users
- Internet users in rural India, which is 108 million as of now are expected to reach 117 million by December
- Urban India Internet users, which is currently 197 million, has grown by 65% over last year
- Mobile internet user base is at 80 million and grew by 99%
- 11.4 million of the Internet non-users from the surveyed group are open to the idea of getting online by next year; 2/3rd of them via mobile phones
More number of people getting online is great news for the booming ecommerce industry. But unless certain kinks such as low (high-speed) Internet penetration, logistics, payment barriers, and stringent regulations are ironed out, India will continue to lag behind in ecommerce as compared to other economies in spite of a large Internet user base.