The biggest disadvantage of selling online is not being able to touch and examine the products available. Amazon is attempting to do away with this disadvantage by taking different verticals offline.
This will allow shoppers to view products physically and accordingly make an online purchase, at traditional stores/ kiosks by Amazon India. Amazon’s offline experiment to sell mobile phones has already begun in Bangalore with experience centres in Vodafone stores, which is its telecom partner.
Arun Srinivasan, category leader of consumer electronics said, “People can look at the phones, see how these function and order it there itself; it would be delivered at their doorstep. We are seeing how it goes before taking it to other stores. This also requires talking and coordinating with different partners such as telecom firms and mobile phone companies.”
In the coming weeks, four new mobile phones will be launched as well as physical experience zones for enhanced online shopping.