Amazon to onboard more sellers; seek fashion & large appliances vendors

Editor | Sep 10, 2020

American giant Amazon has every intention to become the leader of the Indian ecommerce industry. To achieve this dream, the online marketplace is planning to strengthen its seller base.

As of now, the etailer has around 140,000 sellers listed on its platform. Their plan is to add more vendors, particularly in fashion and large appliances categories.

“We want our marketplace to be the largest and we continue to be so,” revealed Gopal Pillai, Amazon India’s GM of seller services.

By increasing its seller base, Amazon intends to:

  • Attract more customers
  • Offer customers products that are unique and hard to find
  • Increase its value proposition

Great opportunity for sellers

With India gearing up to become world’s 2nd largest ecommerce market by 2034, Amazon has adopted aggressive marketing and expansion strategy to make the most of this growth. And the effort has paid off because Amazon managed to reduce the gap between its toughest rival Flipkart and its own market share.

The US-based ecommerce biggie is more than willing to spend billions of funds on its India business, without worrying about the huge losses.

“We are investing heavily in Amazon—and we are investing for the long-term benefit, and not for short-term results. Seattle (where Amazon.com Inc is headquartered) is very happy with the progress we are making and we will continue to invest heavily in India. Our goal is to transform the way India buys—and in the long run everything will work out,” shared Pillai.

Amazon’s unwavering focus on growth presents a great opportunity for sellers. New as well as existing vendors can increase their online sales by partnering with the etailer and offering products that Amazon is looking for. As Amazon is voluntarily and aggressively looking to add more sellers to increase its business, sellers can expect a better service and support.


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