Festive Season Round 2: Paytm, Amazon, Craftsvilla get ready for Diwali race

Editor | Sep 10, 2020

Indian etailers and sellers haven’t had the chance to crack their muscle knots after wrapping up the festive sales in the first week of October. Despite the tired body, etailers’ & sellers’ spirit is still strong, as they get ready for Round 2.

Amazon’s Great Indian Festival will be back on 17th October

Indian Online Seller had informed readers that more sales are coming up from Flipkart and Amazon’s corner. Based on the sales figures, Flipkart won the race in the round one. The American etailer plans to change that with Great Indian Festival round two.

Amazon’s second sale will run from 17th October to 20th October. Details about the deals, discounts, cashback offers and exclusive offers are yet to be disclosed by the marketplace. But the etailer definitely hopes to replicate Flipkart’s Big Billion Days success.

New Delhi-based Snapdeal too will start its second pre-Diwali sales between 12th October – 14th October. Flipkart is also expected to host more sales before Diwali but the company hasn’t announced the dates as yet.

Paytm Maha Bazaar to compete with Snapdeal’s Unbox Diwali

Alibaba-backed Paytm will kick off its festive sales from 12th October along with Snapdeal.

It will rain cashbacks from Wednesday until Friday during the Paytm Maha Bazaar sales. Customers can get 31% discount & Rs. 7000 cashback on iPhone 6S, flat 25% cashback on Micromax TV, and many such offers.

The etailer recently invested Rs. 1,000 crore in its marketplace business with an aim to strengthen its market position.

Ethnic etailer Craftsvilla gears up for festive sales

Besides online marketplaces Amazon, Snapdeal, Flipkart and Paytm, niche etailers like Craftsvilla are also planning to make the most of the ongoing peak shopping season. The ethnic e-store will host its second festive sale event before Diwali on 12th October, which will run till 16th October.

“Diwali month is anyway a very profitable time for us. However, we have extended our seasonal sales for Diwali with a smaller “pre-Diwali” sale leading to the grand Diwali sale. This way we hope to leverage the customer’s natural propensity to celebrate with ethnic purchases with a Diwali sale lasting a while longer, and also of course, by offering a high quality ethnic product portfolio,” shared Craftsvilla’s co-founder Monica Gupta.

Unlike ecommerce biggies, the niche etailer won’t splurge funds on promotions and customer acquisition, thanks to the harsh lessons learnt during Diwali 2015 sales.

“Most larger ecomm companies will look at Diwali more as a month to burn, not a month to earn… So we will be sticking to our original principle as Craftsvilla has a high rate of repeat customers for this season even without much cash burn,” affirmed co-founder Manoj Gupta.

Fashion etailer Jabong too released its latest ad campaign for its upcoming festive sales.


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