India's Direct-to-Consumer (D2C) market is growing every day despite the barriers from the spread of pandemic disrupting businesses across verticals, categorically for online entities and marketplaces catering to different consumers. The onset of the deadly COVID-19 virus heightened the need to promote the frictionless services fueled by tech-first solutions by filling the necessary details such as one-step check-out, pre-filled addresses, etc. Let's check out the 2022 possibilities in the D2C scenario:
The increasing pace of the internet was thriving and pushed a greater use of eCommerce websites to fulfill the needs. Also explore how eCommerce enablers and software makers are empowering Indian D2C Startups. The trend has picked up the Mexican wave after the pandemic hit the world. According to the India Mobile Broadband Index by Nokia, it has been observed that 4G users have grown up to over 700 million users between 2015-2020, out of which 46% of users access e-tail and e-B2B through their devices while 54% use them for social media.
Reportedly, with the potential launch of 5G in 2022, the country will experience a massive boost in the ongoing trends of live shopping and video commerce, possibly enough to beat China, the current leader in such formats.
The survey from TimeTrade, a prominent provider of online appointment scheduling, revealed that 90% of consumers are likely to buy products when helped by a proven associate. That is why the live shopping trend is picking up the season's flavor. Sensing the movement, many eCommerce entities are engaging more and more live streamers, influencers, celebrities to endorse the products and brands and helping consumers to make the best selection while browsing their websites.
With prompt customer support, Shiprocket has recorded immense bounce in D2C Women sellers. It is said that the trend can foresee a 5x conversion rate in the online sale strategy. Consumers admire and can relate to the realness of employees and get valid answers through virtual interaction.
Client retention is the biggest challenge in the eCommerce industry. Providing or facilitating clients' fulfillment through various virtual modes such as WhatsApp, SMS, Email, Video calls, etc., can help develop a bond of trust and confidence with customers that stays beyond the completion of transactions. By creating virtual connections, companies can generate revenue throughout the difficult phase of a pandemic.
In its new study, Deloitte found that purpose-driven brands make a better connection with customers than brands concerned about profitability. The hashtags (#golocal or #supportsmallbusiness) tickle customers' emotions and pave a new way to connect with the customers in the retail market. The trend is letting shoppers' consciousness amplify the brand offerings strengthening through a connection of hope, confidence, and contentment. Hence, more and more brands are adopting missions to please buyers from different backgrounds.
It is known that authentic and realistic content is the surest winning strategy for every business. No matter how good an influencer or streamers a website has, it will not grab the eyeballs if it lacks content useful for customers. Websites need to generate content in demos, tutorials, website content, social commerce, etc., to follow the strategy that customers can feel related to. A content strategy should be intimate, relatable, and useful for all customers.
The year 2022 is going to be the year of dark stores. What does it mean? A Dark store is a physical space or warehouse that attracts customers from diverse backgrounds and interests to explore, fill their desired products, and place their orders online. Yeah, a dark store is all about offering realistic optimism to all online customers about the worthiness of online products. Companies can save a heavy investment on opening multiple retail outlets with a complete uptown build and presence through dark stores. These stores will serve as a centralized location that boosts buying intent, facilitates the supply chain, and much more.
Thanks to better internet reach and the popularity of mobile phones across the country, mobile commerce is becoming the core of the online shopping experience. It is said that m-commerce is becoming the next big thing as mobile phones have reached almost every corner of the country. As a result, eCommerce companies are building separate m-commerce strategies to please buyers who prefer mobiles as the best buying mode in 2022.
Undoubtedly, the D2C wave takes the whole eCommerce ecosystem under its wings. Strengthening on factors such as personalization and omnichannel, the eCommerce market is focusing on ways to counter the problems caused by the Covid-19 pandemic. The significant global recovery has sparked a new ray of hope for eCommerce businesses to attract and fulfill the needs of millions of customers from different parts of the country. 2022 brings a new year of creating better possibilities and channels to prosper with customers amidst the global competition of betterment and contentment.
Pavankumar Baboori is an experienced Sr. Content Analyst who improves the workflow by identifying and resolving the content development gap. He works closely with the marketing team to deploy strategies for improving brand awareness, website traffic, search engine ranking, and lead generation activities. He gauges up marketing channels for the real digital transformations.
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