Social media is a place where the content goes viral. So, it plays a prominent role in promoting your brand in a very short period. A significant shift to visual and engaging content flourished on social media. It is a place where the users communicate and share information.
Social media usage has become inevitable, especially in India across tier III and rural areas, with the lower cost of online services. It has occupied many screens during the pandemic, and many companies are looking to incorporate social commerce into their business. With the impact of social media, brands play a big role in better serving the customers. Here is all you need to know about the social eCommerce platforms in India.
There is an exponential growth in the smartphone market in India. There is no wonder that social ecommerce platforms will do wonders for your business.
Facebook lets the sellers build their brand identity and create hassle-free shopping, with privacy’s first priority. Sellers can stay updated with the latest e-commerce marketing products and industry insights. This platform improves your online presence and raises awareness for your business. You can also go through the steps on how to register as a seller and list your products on Facebook Marketplace. Facebook provides many ways to personally connect with your customers. From one-on-one conversations to live broadcasts that reach a wide range of people, there are many things you can explore.
From building brand awareness to promoting local business, growing online sales, ad optimization, and lead generation can be achieved with Facebook.
You can set up your Instagram store with a collection from clothes to antique furniture. Instagram extends your digital footprint by creating new, engaging ways to communicate with the customer base. The state-of-the-art technology enables you to gain advanced control over the Instagram account and turn low ROI into true social selling. Also, if you have any doubt about seller registration, you can go through the complete process on how to sell on Instagram. You can analyze the key audience and their passion-driven behavior through in-house and world-class research.
Through an Instagram business account, you can get more personalized tips, save results for later, and set the remainders for the important tasks.
Pinterest allows merchants to offer the best products and services with clear expectations about product quality, price, delivery times, and return processes. The website has introduced the Verified Merchant Program or VMP that helps people discover and buy genuine products. There are also various important steps you should know apart from the below methods on how to drive sales on Pinterest to improve your revenue.
As a verified merchant, sellers can present verified and genuine products that appear as organic Pins while searching for products and shopping on Pinterest. To appear in the Pins, the sellers must have an active catalog, a functioning tag to meet the Merchant guidelines as suggested by the company.
Snapchat offers a distinctive platform for businesses to connect with their existing as well as potential customers. The platform enables businesses to support short, temporary sharing of pictures and videos. Businesses can post advertisements of traditional ads, branded filters, lenses, or geotags for customers to find the right service within a few clicks. Hence, it offers a relevant and easy-to-use marketing tool, empowering businesses to connect with their targeted customers.
YouTube has recently added a new shoppable ad offering with a shopping feature on the video platform. The new feature will select creators or influencers and their brands affiliated with a relevant shopping cart button that directly links mobile and web viewers to a list of products relevant to the video that further can be purchased. The company has revealed that it had been testing the integrated feature for some time and tapping the influencers to consistently tag the brands of products featured in their videos.
Verint is a community-driven social commerce platform that opens new business opportunities through customer engagement. On this platform, a community can be built based on the specific needs of your business. It helps isolate the important customer interaction points. Verint is integrated with effective tools to analyze what customers see and how they navigate. It is customized to scale the small to large enterprises across many industries.
The company promotes the idea of “Shopify for mobile” for the Indian eCommerce space at the grassroots level. Meesho popularizes the WhatsApp features to allow businesses to engage with customers and allow them to sell products more effectively. Other than WhatsApp, you should know the step-by-step guide on how you can sell on Meesho. The platform facilitates customers to browse the list of products, post questions or concerns from the buyer, and make online payments via a clickable URL if they want to complete the transaction.
The platform also sends alerts to sellers when potential customer is enquiring about their stores, providing a platform to interact and communicate by using the simple Facebook messaging bot. However, the platform ensures to remove the irritating WhatsApp spam in order to establish a trustworthy relationship between the seller and the customer.
Being a delivery-led model, Dealshare ensures the cheapest yet profitable deal reaches millions of Indian customers from large to small cities. The company has a sprawling network of local manufacturers who boost up the platform’s ability to deliver millions of orders every month. In 2020, the platform tied up with the Rajasthan government to host an open marketplace to connect wholesalers and retail stores, strengthening a strong partnership to serve customers in the best possible way. Through the platform, the registered suppliers can sell their products to registered Kirana (grocery) stores from 33 districts of the state.
The sellers can register themselves by creating their own store and putting up photos of your products with proper descriptions and prices. Get your verified phone number through an OTP (One-Time-Password) while setting up the online store. Your online store is ready to do business with your genuine website link. Isn’t it easy to set up a business account on Shop101?
Sellers can see promising results with social ecommerce integration because consumers trust user-generated content better than the traditional marketing strategies. When the customers are satisfied with your brand, they can easily share and recommend your products and services. It is also proven that social commerce can drive more traffic to your site, which eventually influences the search engine ranking.
Pavankumar Baboori is an experienced Sr. Content Analyst who improves the workflow by identifying and resolving the content development gap. He works closely with the marketing team to deploy strategies for improving brand awareness, website traffic, search engine ranking, and lead generation activities. He gauges up marketing channels for the real digital transformations.
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