[IOS Exclusive] Rise of sellers from Tier 2 & 3 cities, Flipkart shares why

Editor | Sep 09, 2020

Did you know? – Smaller cities like Kundli, Pudducherry, Coimbatore, Tirupur, Panipat, etc. are upcoming seller hubs for popular categories like apparels, home appliances and mobile accessories.

Manish Maheshwari, VP & Head of Seller Ecosystem- Flipkart, shares why.


India is home to millions of SMEs and artisans manufacturing diverse range of products. Every region in the country is famous for their unique products and in a traditional set-up. Usually sellers within these regions are limited to customers, who are only physically present within these geographies The new wave of ecommerce has opened the doors to new opportunities for regional sellers offering them a whole contemporary platform to build and expand their business. Today, thousands of sellers who have adopted this model of doing business, has the entire net-connected nation as their customer base.

Till early last year, a majority of the online sellers were from metro cities. But with a plethora of warehousing, packaging and delivery support and capabilities offered by ecommerce companies, this equation is fast changing and extending to the non-metros. Sellers from all parts of the country are beginning to understand the advantages and convenience offered by ecommerce. For instance, at Flipkart, we have seen a rise in the new crop of sellers from tier II & III cities, and today, almost 50% of our seller base belongs to smaller cities–Jaipur, Lucknow, Ludhiana, Meerut, Surat, Ghaziabad, Kanpur, Agra, Coimbatore, and Ahmedabad being few of the largest seller hubs.

Ecommerce provide sellers the platform to learn, understand and grow their businesses. Acting as a powerful channel to grow their customer base, sellers are fast realizing the opportunities that online marketplaces offer. At Flipkart, we partner with several third-party service providers to hand-hold and enable sellers; helping them to understand the best way to create products to meet market needs and become a successful online seller. In the last couple of years, Flipkart itself has guided and educated sellers from remote parts of the nation to explore and adopt the online marketplace model.

So, what edge do sellers from smaller towns have?So, what edge do sellers from smaller towns have?

  • Demand for region based unique products are on an all-time high. Categories like home, handloom and handicraft products are poised to grow this year
  • Tier 3 cities like Coimbatore, Tirupur, Kundli, Pudducherry and Panipat have emerged as major seller hubs for home, apparel and handloom categories
  • Increase in smartphone adoption and internet penetration in smaller cities has led to more Indians shopping online more than ever
  • Wide range of support facilities from ecommerce marketplaces

As the ecommerce ecosystem evolves in India, we will see thousands of sellers from tier II and III cities join this online revolution. Overall, with its geographical reach and support services – ecommerce marketplaces will bridge the distance between sellers and consumers creating a perfect ecosystem for more and more sellers to get their businesses online.

Disclaimer: The views and opinions expressed in this article are solely of the author/company.



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