Facebook is a global place to meet and greet friends and family, share unlimited pictures, and join several interest groups. It is also a place to sell things and even build a great eCommerce business to earn money in abundance. Just having an active Facebook account can start your entrepreneurial journey on the platform.
The article articulates the steps and techniques to become impressive sellers on Facebook Marketplace.
Introduced by Facebook in 2016, Facebook Marketplace is a popular platform to sell items to local buyers. It is a safe and user-friendly platform-in-use. It allows eligible sellers to offer nationwide shipping for products in certain categories, opening up a much larger customer base than local-only sellers. With an increasing customer base of over 2.8 billion monthly, the marketplace is estimated to reach beyond 800 million users every month.
Anyone with entrepreneurial dreams can set up their online entities or engage in buying and selling stuff of public choice. It is the perfect place for sellers, woodworkers, handmade artists, and brick-and-mortar stores. What makes Facebook Marketplace different is its zero-fee charges to local listing items. For all shipping orders, the seller is charged 5% of the sale price. The low overhead makes listings quite affordable for eCommerce sellers.
All the active Facebook users can get easy access to Facebook Marketplace. On the left-hand side of the Facebook homepage, a tab is located called ‘ Marketplace.” It is important to link your Marketplace with an authentic account as no one wants to invest with unknown or suspicious account information.
To get the maximum outcome, after setting up your Facebook Marketplace account, you can connect your Facebook Marketplace with Instagram Shopping. Explore the 7 easy steps on how to sell on Instagram to have a better idea about how the integration between Facebook and Instagram works.
Facebook Marketplace is similar to eBay and Craigslist, where you can sell anything that the public craves. To earn a good income, you must check thoroughly around the house and attic to make a list of extra items to get you quick money.
It could be anything from old furniture, old electronics, video games, kitchen appliances, books, toys, gym equipment, and much more. While checking the items on sale in your neighborhood, it is important to work thoroughly on the sellers’ product descriptions and photos. A Clear insight on the available item with a well-lit picture can attract potential customers to your page instantly.
Categories on Facebook Marketplace :
There are many different categories on the marketplace, including apparel, musical instruments, and pet supplies. Here is the full list of categories to be chosen for selling your items on Facebook;
Product Research
Market or product research is an important area of concern before ensuring to earn a profitable deal online. It is a crucial step that can make or break your online entrepreneurial journey. Analyzing and effectively considering data research will give you an edge over other sellers in your chosen niche category.
The next important concern for earning money on Facebook Marketplace is sourcing products that can be best done by retail arbitrage, a method that works well on Amazon. It is the method to arbitrage products reasonably to receive messages from potential customers. Sellers can promote their private-label products, check the local thrift stores, source from garage sales and estate sales.
The next step is to create effective listings and start making some money. Facebook makes it easy for sellers to list their items to attract the right customers on their page. On the left-hand menu on the Facebook homepage, click “Marketplace” then click to “click your listing type” to choose the “Item for Sale,” “Vehicle for Sale,” “Home for Sale or Rent,” or “Job Opening.”
Filling up all the product information and uploading product images with listing optimization to make the product more visible to customers, more likely to be clicked, and more likely to sell. It is important to ensure that the listing is live so that you won’t miss any messages.
Product research and listing optimization are the key to becoming the Facebook Marketplace Pro. You can do so by boosting your listings through advertising on Facebook listings or moving them back to the top of Marketplace search results. There is an option in “Your Account” on Marketplace; go to “Your Listings.” Find the listings you desire to promote and click on “Boost Listing.” For promoting your ad on Facebook, you can set your daily budget and boost duration.
By doing this, you can estimate your audience reach based on your budget and make suitable, cost-effective decisions on budget spendings. Apart from this, Facebook ads allow you to choose the targeted audiences based on location, age, and even interests saved for future use. After defining targeted audiences, you can click on “Promote Now” to begin your boost campaign.
Ad boosting will be followed by performance monitoring with metrics like reach and clicks. You can strengthen your service by allowing free local delivery to spread your convenience in your neighboring areas and enjoy more conversions.
Post renewal is an important aspect of promoting advertisements on the Facebook marketplace. If your post is not garnering adequate views, you need to re-list your ad to strengthen its listing positions in the list. Clicking on to “Your Account” then “Your Listing,” there is an option of relisting to promote your listings.
Facebook is a cosmopolitan virtual world where millions of people connect. Being a huge traffic marketplace, Facebook is an easy-to-use and profitable platform for hundreds of sellers and buyers trying to earn quick money through easy and authentic virtual dealings. If you have a similar aspiration, just having a Facebook active account can fulfill your dreams and prove to be a milestone in your entrepreneurial journey right away.
Pavankumar Baboori is an experienced Sr. Content Analyst who improves the workflow by identifying and resolving the content development gap. He works closely with the marketing team to deploy strategies for improving brand awareness, website traffic, search engine ranking, and lead generation activities. He gauges up marketing channels for the real digital transformations.
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