Flipkart promises 100 sellers faster delivery & more through Smart Fulfilment programme


Flipkart overthrew its foreign competitor Amazon by outnumbering its sales according to results from the last 2 months. The Indian etailer is now pushing its delivery department to shorten delivery time further and make shipping easier for its sellers in the silver and gold categories. Flipkart has already included almost 100 sellers in its Smart Fulfilment programme for this purpose.

The marketplace has shut down logistics arm, Ekart’s C2C services to ensure it focuses on its core business which is B2B ecommerce deliveries. The model Flipkart will be following is similar to EasyShip by Amazon. It will assist large and medium size sellers pick up, sort and pack orders at their warehouses before dispatch to Flipkart’s supply chain.

What will Smart Fulfilment help sellers achieve?

Besides quicker deliveries, this service from the ecommerce company is expected to reduce the steps involved in shipping orders to customers and offer cost benefit on logistics.

Flipkart’s marketplace head, Anil Goteti said, “We had launched the pilot with three sellers in the Big Billion Days Sale in October and presently cover over 100 sellers in three cities now. Over the next quarter, we plan on ramping this up to 10 cities across India.”

The Smart Fulfilment service will also offer facilities like:

  • Inventory tracking
  • Warehouse management
  • Warehouse layout consultation
  • Warehouse accessibility
  • Warehouse planning

Goteti adds that the service will even assist in upgrading seller classification. Those who use this service will be given the Flipkart Assured badge, which is usually given to sellers with inventory in Flipkart’s warehouses for faster order processing.

He mentioned, The basic infrastructure the seller needs to invest in are, warehouse racks and bins, a printer and few systems. The investment helps the seller improve efficiency of picking a product, reduce mistakes, thereby reducing returns. The return on investment is visible to sellers in six to eight months.”

What do you think about this fulfilment service is worth investing in? Will it benefit your online retail? Tell us what you think.

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1 Comment

  1. Aditya Somaiya Reply

    Please do your research before writing..the model that you are referring to is called Seller Flex on Amazon, EasyShip is a different model which is the same as any dropship model.

    Neither does Amazon nor does Flipkart provide any help in picking, packing and sorting, basically its an application of VMI wherein certain compliances lead to better fulfilment and as a reward you get preferential treatment in terms of listing status on the marketplaces, you being a dropship seller start behaving like a fulfilled by seller for the end customer.

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