Thanks to the huge success of its annual Big Billion Day sales, Indian etailer Flipkart has yet again emerged as the No. 1 etailer on RedSeer’s E-tailing Leadership Index (ELI).
In this 3rd edition of RedSeer’s ELI survey, 6000 buyers (who had between August to October) from across 30 tier 1 & 2 cities participated. Ecommerce companies were judged on three main parameters – trust in the brand, best value proposition and buying experience. Under these broad parameters, there were 30+ sub-parameters that include product availability, design & look of the website/app, delivery and post-delivery experience.
And Flipkart scored highest in all the three parameters and retained its leadership position with a grand score of 97.
American etailer Amazon came a close second with a score of 95, only 2 points behind Flipkart. Even in the first and second RedSeer survey, Jeff Bezos’ company was only a few points behind the Bansals-led company. Amazon has time and again beaten Indian etailers Flipkart and Snapdeal to emerge as India’s most attractive internet brand.
“We are humbled by the tremendous and growing customer trust in Amazon. In as in just three years, customers believe in us to find, discover and buy anything. This got showcased strongly during the sale events in October… This festive season marked the inflection point for e-commerce in India. In an industry reportedly flat or negative, Amazon India continued to show remarkable growth of 135% YoY,” stated an Amazon India spokeswoman.
This is why there’s an immense amount of pressure on Flipkart to retain its leadership position and continue the growth momentum. On one side the etailer is dealing with Amazon’s growing popularity, on the other side it is looking for investors to raise fresh funds amidst devaluations. Mounting losses isn’t helping their case either.
Surprisingly, e-wallet company Paytm’s score went up in the third quarter of 2016, overtaking Snapdeal. While Paytm’s score was 75, Snapdeal’s was 74. There’s only a 1 point difference but it indicates that ecommerce companies like Paytm and Shopclues are closing the gap between them and a once-top-player Snapdeal. No wonder, Redseer tagged Vijay Shekhar Sharma’s digital payments solution company as the most improved one out of all the ecommerce players.
Will Amazon race past Flipkart in the next quarter? Or will Flipkart jump higher?
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