Amazon’s second Great Indian Festival gets response from 97% pincodes in India

Rebecca Menezes | Sep 10, 2020

Amazon’s second round of festive sales came to a close on 20th October. The sale numbers have been calculated and the results scream success! The etailer mentioned last week that it received orders from and delivered to about 97% of the country’s serviceable pin codes during its second sale.  

Round two results

The foreigner came in second against India’s golden boy Flipkart after the first sale at the start of the month. But this time, Amazon managed to achieve even greater things. The ecommerce company:

– acquired more than 200 new sellers

– sold Rs. 1 crore worth products

Out of the etailer’s total sellers around 15,000 of them made new sales records this time.

“We are humbled by the tremendous customer response that we have witnessed during the Great Indian Festival. As they celebrate their favourite festivals, customers -even from the remote corners of the country- continue to choose us to find, discover and buy anything online,” said Vice President and country head of Amazon Indian, Amit Agarwal.

That’s not all the Seattle-based company also noted:

– 75% of new customers came from non-metros

– Most categories saw a growth that was 3-5 times faster than on normal days

– The large appliance category witnessed a 13 fold increase in growth while daily consumables saw 130% growth

Round three a certainty

Agarwal also stated, “As we near Diwali, customers can stay tuned to more occasions to shop on Amazon.in for their festive needs.”

The festivities at Amazon are definitely continuing. Amazon will be hosting another sale event from the 25th to the 28th of this month. And so will rival Flipkart. Both etailers will be be offering discounted deals on phones and other electronics, say reports.

Flipkart took a stab at Amazon publicly saying it didn’t provide for the online consumer’s’ needs. This brought down their sales. Amazon responded with equal bite saying it had managed to achieve in three years what Flipkart couldn’t in spite of its acquisitions.

This is the final face-off between the two before Diwali. Will Flipkart reign as ecommerce champion? Or will Amazon have its victory? Also, will these festive sales battles continue post Diwali?


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Rebecca Menezes

Rebecca Menezes


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