Amazon India’s strategic and planned expansion in the Indian ecommerce market by now is all but familiar to us. Right from a slow and steady entry into the market, to introduction of new categories, the global ecommerce player has set standards for the home-grown ecommerce players in our country. So much so, that we feel the others have taken to aping Amazon India in its customer-centric approach and focus.
While last week we heard of plans to open 6 new fulfillment centres in preparation for the festive rush, the latest buzz is about Amazon’s biggest fulfillment centre, just opened in Haryana. Spread across a whopping 200,000 sq.ft, the warehouse can handle capacity of 800,000 cu.ft and more.
How will it help merchants?
The 22nd warehouse of the etailer is to help online merchants from north India to stock products.
“It will enable thousands of small and medium businesses to save money by replacing their upfront capital expense with low variable cost and pay only for the storage space they use and the orders that we fulfil,” said Akhil Saxena, vice-president, India customer fulfilment, Amazon India.
In line with the plan to open 6 new warehouses, storage capacity for sellers will increase to 7.5 million cu.ft by the year end, increasing 1.5 times from the current capacity.
“Our FCs play a significant role in the development of an inclusive e-commerce economy, with benefits accruing across the ecosystem. It also enables many more customers in the region to shop on Amazon.in and opt for cash on delivery, guaranteed next-day, same day, release day, morning delivery and Sunday delivery,” Saxena added.
To ensure the above, the company takes help from local recruitment agencies to hire workforce from surrounding areas. They are put through a 3-day induction process, following which they are allotted specific areas of operation.
The majority of work done at the fulfillment center is aided by technology. However, certain tasks like packing and sorting products are still done by manpower.
Significance for Amazon
Festive sales season is bound to show a peak in orders and delivery requirements. This centre has been strategically planned to fulfill orders in such high-order situations. This would help to boost same-day and next-day order fulfillment for nearby states.