Shopclues takes its ‘Make in India’ activities to the next level!

The “Make in India” campaign was initiated by Indian Prime Minister Narendra Modi in 2014. This initiative is getting on quite well with the ecommerce sector. Amazon, Snapdeal, Paytm, Shopclues and Askme are all using the project to their advantage as it enables them to build up their seller base.

How have they incorporated Make in India into their ecommerce strategies?

Askme provides its loans to ethnic merchandise sellers. It also expensively markets these kind of products. Amazon introduced a sell globally policy in 2015, allowing the much loved traditions of India reach people overseas. Paytm announced it would pledge 10 crore towards the marketing of “Make in India” products.

Recent activities at Shopclues say the marketplace will promote the “Make in India” vision with greater vigor!


Shopclues may have given up exploring the rural response to ecommerce but has not abandoned its interest in local Indian culture. The native online marketplace plans on using IndiMarket to bring the rich Indian heritage and extraordinary handicrafts into the limelight. The IndiMarket platform will highlight the local crafts of India and also focus on the makers of these unique creations.

What kind of products are we talking about?

IndiMarket has over 500 merchants selling with them, under a variety of categories like accessories, footwear, fashion, home and kitchen and loads of other categories.

The kind of products Shopclues will focus on range from royal Rajasthani furnishing to Lucknowi chikan work and dokra craft. Consumers will receive an engaging virtual experience of the India’s traditional bazaars. All while maintaining their desire for choice and value for money, the values Shopclues strongly believes in.

Teaching Rural Entrepreneurs Ecommerce

At IndiMarket sellers are trained in the use of the Shopclues interface for the purpose of uploading products, their prices, description mapping and quality updating and shipping. Merchants are also provided guidance in other operational aspects through multiple modes to ensure a smooth ecommerce experience on the online retail platform.

Shopclues has been collaborating with government associations and bodies which team up with indigenous artisans and SMEs. The online marketplace also promotes rural entrepreneurship through specialized activities.

With assistance from the National institute of Design, NIFT and Indian Institute of Packaging, Shopclues has succeeded in training and enabling artisans under the USTAAD banner sell their products digital platform.

Shopclues sees potential! So Does IndiMarket

Chief Business Officer and Co-Founder of Shopclues, Radhika Aggarwal stated, “With IndiMarket, we are providing a platform for traditional craftsmen of different states to display their products on a larger medium. We have been seeing tremendous traction for this unique retail concept and expect IndiMarket to stand for 15 percent of our total revenue in the next five years.”

“The association with government bodies is empowering small and medium businesses, local manufacturers, traders and craftsmen to participate in India’s e-commerce revolution without the interference of middlemen,” she continued.

IndiMarket has seen a positive response to this initiative from both consumers and local merchants, given there the fact, many of the sellers on board are new to ecommerce. With assistance from dedicated account management specialist all trust issues and concerns about selling and registration were settled through constant interactions, when needed. This has encouraged positive relationships and enthusiastic online sellers, readier than ever to sell on Shopclues and expand their miniscule businesses.

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