Ecommerce companies are taking steps to ensure the inclusivity of different sellers in their fold. Paytm has launched a multi-lingual service. Sellers can now apply for loans and catalogue their products in a total of seven languages.
Sudhanshu Gupta, Paytm’s vice-president, said, “Sellers can add new products, manage inventory and orders, and get payment details in the regional language app. We have seen about 20% adoption of the regional language app, which is currently available in Hindi and will soon be available in 6 more Indian languages.”
In three months, the ecommerce company plans on separating its marketplace business from its online wallet business. Vijay Shekhar Sharma said, “Marketplace is a critical component of our business. We have grown significantly to create an independent firm.” Could their multilingual assistance be a strategy to get more online sellers on their new ecommerce platform?
Aiding online sellers with support features
Leading marketplaces are doing their best to make it comfortable and easy for sellers to onboard and start selling. Recently, Snapdeal launched a feature where the sellers could directly list their products on the Seller Panel. Shopclues came up with an interactive app to help guide their sellers. Amazon launched an app called Selling Coach to help its sellers with tips and tricks of the trade.
Enabling sellers to trade in their local language, or providing features and apps to help make them comfortable goes a long way in encouraging the sellers to expand their business. Marketplaces’ efforts to simplify the selling process can help more offline sellers to go online with their wares.