‘Helping small businesses grow’ seems to be the motto of all online marketplaces. Rightly so because sellers are the backbone of ecommerce businesses and empowering them will eventually benefit the players and the industry.
Amazon’s new app feature to help sellers
American ecommerce giant Amazon has added a new feature ‘Selling Coach’ to its Seller app, which will teach merchants how to increase their business, as reported by ET. The tool will dole out different selling and marketing techniques.
Scot Wingo, co-founder of e-commerce technology firm ChannelAdvisor explained, “Amazon is really focused on what I call the fundamentals: Selection, assortment, value, convenience and trust. To provide those fundamentals to buyers, since 46% of the volume is from third-party sellers, Amazon is always improving the seller tools to encourage sellers to put up more product.”
Amazon India signs MOU with NIESBUD to assist SMEs
With an aim to help Indian sellers and SMEs, Amazon recently signed a Memorandum of Understanding (MoU) with The National Institute for Entrepreneurship and Small Business Development (NIESBUD).
It will work towards educating sellers about ecommerce opportunities and assisting them at every step to grow their business. Whether it is training sellers or offering online/offline support, Amazon and NIESBUD will do it all.
“We have come across millions of Indian SMEs who are very entrepreneurial and have a hunger to grow but do not have the necessary skill-sets to manage an online business. We hope that through this initiative we are able to positively impact thousands of more sellers across India”, shared Gopal Pillai, Director & GM, Seller Services, Amazon India.
In the recent times, other marketplaces too have started various innovative seller initiatives. Shopclues launched a support community ‘Sellers Club’, Snapdeal unveiled ‘Sherpalo’ to improve seller performance, Alibaba initiated SMILE for small & medium businesses, AskMe started ‘AskmeFin’ for easy finance loans and Flipkart is connecting Indian sellers with international brands.