Online Marketplace ShopClues target sales of 1,600 crore this festive season

Ecommerce portal ShopClues will be looking to tap into its hyper-local model to satisfy the expected upsurge in orders this festive period, which includes Navratri in October and Diwali in November.

Ambitious sales target

Management consulting firm Technopak advisors, is forecasting that this year’s festive period will generate Rs.25,600 crore worth of business and ShopClues is targeting sales of up to Rs. 1,600 crore over the next three months.

Last year the festive shopping battle between the ecommerce biggies which includes Flipkart, Snapdeal and Amazon was based on discounts. To counter this, ShopClues will be unveiling exclusive product launches this year as part of its strategy to lure customers.

  • ShopClues gets more than 60 million visitors on its website each month
  • It has as much as an exhaustive 30 million catalogue list of products
  • Its logistical network allows it to deliver to 25,000 cities across India
  • Houses an 850 strong team of employees to roll out operations

Hyper-local strategy

In order to speed up delivery time, ShopClues recently launched a ‘neighbourhood market’ feature on its mobile app, which is gaining traction. This connects local sellers in each product category with customers and utilises the company’s multiple local logistics partners to deliver orders efficiently.

“We plan on doing Rs 1,000-1,600 crore of business during the festive season till November,” said Radhika Aggarwal, co-founder and chief marketing officer at ShopClues “This will be supported by our tie up with the 2.25 lakh merchants on our platform, who double up as our fulfillment centres from where local courier companies can pick and deliver the product within a specific region.”

ShopClues started the new year on a high with the announcement of a massive $100mn raised from Tiger Global, in series D round of funding. The company aims to break even by the second half of 2016 and very recently explained that it envisages its gross merchandise value to touch $1.2 billion by the end of March 2016.

Looks like this festive shopping period is bound to bring ShopClues closer to its overall goals. Whether it achieves success in all its endeavours will only be unravelled next year.

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