Dirty Secret: Government in dilemma on curbing sexual wellness products online

Editor | Mar 25, 2021

Dirty Secret: Government in dilemma on curbing sexual wellness products online

So what if ‘adult’ products are fast selling online? So what if this industry is projected to be valued at about Rs 8700 crores by 2020? These ‘adult’ products sold include condoms, lubes and various others interesting products that have been justified by the sellers as being harmless ‘massagers’.  Sex is a taboo in India and that’s why our government may have to crack down on certain websites selling products that they feel are ‘illegal’ or ‘obscene’.

Ecommerce portal IMBesharam explains, “A bunch of products that we carry in the Adult category section are merely machines that are used by adults for performing various functions like neck massage, head massage, ear massage, feet massage, back massage and hand massage. The shape and forms of some of these products are made to serve a dual purpose and adults derive pleasure by using them in multiple applications that they like or choose to. These products are not considered as SEX TOYS.”

Luckily for IMBesharam, they have found an innovative way to explain the various uses of their ‘adult’ products. According to Section 292 of Indian Penal Code 1860, it is illegal to sell or distribute ‘obscene objects’. No wonder ecommerce portal sells contraceptive essential under the tab ‘Personal Products’.

Dirty or Real?

It’s high time the Indian attitude towards ‘adult’ activities grows up. If it is declared obscene and thus ‘illegal’ to sell condoms online, our country would have to inadvertently prepare for another baby boom. After all, which IT professional from a busy Indian metro has the time to go to a brick-and-mortar pharmacy before a date?

India is fast changing and it is high time our policy makers realise we are not living in 1950. The sooner everyone realises that this product category is not dirty but a real requirement that Indian youth are beginning to develop, the better it will be for a progressive society. The fact that this product category is extremely popular in India should be a good enough incentive for everyone.


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Editor

Editor team is specialized in introducing the marketplace content targeting the Indian online sellers. They plan and coordinate to bring the appealing content for the small businesses on how to partner with the e-commerce sites like Amazon and Flipkart and strategies for improving their online business. 




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