27% of online sexual wellness products bought by Ahmedabad!

India is the land that produced the Kama Sutra and even today, it seems like that this is a theme that has many takers. According to figures released by a leading online retailer of all things erotic, BlissBlasket.com has explained how different city dwellers prefer different sexual products.

Apparently, Ahmedabad is a leading buyer of erotic literature, with 27% of the portal’s orders being received from that city. Bangalore prefers sex toys instead, with Delhi being a big fan of edible lingerie.

Growing popularity

To protect consumers’ privacy, this portal delivers all its packages in innocent-looking boxes that have no brand name or any identifying logo printed on it. That is a smart move, because no one would like to have an invoice pasted in large letters across the box, screaming ‘Completely Illustrated Kama Sutra’, ‘Fifty Shades of Grey’ or ‘Sex is Fun’. As a society, we are yet to accept the fact that sexuality is not an abnormality, especially not when hundreds are scrambling to order products from this particular portal.

Mayur Masrani, owner of BlissBasket.com, has revealed some interesting numbers. After Ahmedabad, Kolkata and Chennai are also big patrons of its products.

Indian Online Seller had earlier reported that Sexual Wellness was catching up as a product category, with even bigger ecommerce players like Flipkart launching their own section to offer such products. Also, the packaging is a very important aspect, as even Flipkart ensures that sellers of sexual wellness products keep their packaging discreet. This is a product category that has the potential to grow very fast, because this is one sector where consumers would rather prefer buying online- as they wouldn’t have to go through social embarrassment of buying a sexual product in a brick-and-mortar store.