This Diwali was a season of firsts for many things – never seen before discounts and offers, goof-ups (Flipkart’s Big Billion Day), surge in sales (like Snapdeal), war of the ecommerce biggies in the advertising space, logistics delays and many happy as well as disgruntled customers.
Despite the unforeseen backlashes, the ecommerce industry in general seems to be in a happier place after the Diwali season. The achievements seem to have shadowed over the negatives, paving the way for a stronger foothold of etailers on the consumers.
How did the marketplaces fare individually during the season? Have a look at some stats and figures indicating the same (source: NextBigWhat).
ShopClues recorded their highest-ever traffic and sales in this festive season of Diwali, Navratri and Dhanteras. Here are some stats from ShopClues:
On September 21st, Amazon India kicked-off the 30 day Online Shopping Dhamaka ahead of the peak festival season and here are some interesting stats that Amazon has shared:
Flipkart crossed $100mn in GMV in just one day. The company has shared some data points:
Although traditional brands claim to have their dedicated clientele shopping from their physical stores, it is a fact that more and more consumers are turning to online retail for their shopping needs. And it’s not just because of the discounts. Consumers have access to multiple options at their fingertips.
Also, increased penetration of smartphones in the consumer market, coupled with the popularity of online shopping in tier 2 and 3 cities now, has sparked the growth of ecommerce.
So are you thinking of getting deeper into the ecommerce space by diversifying and increasing your product portfolio?
After dwindling with her family business, into travel and hospitality, for more than 3 years, Pooja Vishant found her true love in writing. Happy-go-lucky and cheerful, she loves pink; so pink is the way to go if you want to get into her good books. The Associate Editor keeps track of even a leaf that has moved in the ecommerce world!