Online shopping with the wide availability of products transformed the way that consumers shop. The stupendous growth of online shopping paved the way for ecommerce sites. Setting up an online store is the easiest way to improve branding and reach many customers in a short time.
Online marketplaces are beneficial for the first time and the established merchants because of the low maintenance, and customer insights can be tracked anytime. They also allow you to provide more information about the product and grab the attention of potential customers. Here are some of the best marketplaces to sell your products online in India and expand your business.
Each online marketplace has a unique strategy, and for the smooth running of your business, some upfront research is necessary. Here is a list of online marketplaces in India, along with the detailed information
Amazon marketplace is the e-commerce platform owned and operated by Amazon through which third-party sellers can sell new or used products at standard prices online. Amazon India is one of the best marketplaces online, where you can sell your products with an unbeatable reach. Your products can be delivered anywhere to India's serviceable pin codes. As per the SMB Impact Report 2020, 1.5 new sellers joined Amazon. in with over 50,000 registering in Hindi and Tamil.
Amazon has invested 915 crores in the marketplace entity and also facilitates cross border selling for Indian sellers. This retail destination is the home to sellers of all kinds and is the best online marketplace for handmade crafts holding over 500 organizations and artisans who make handcrafted goods.
Flipkart is India's leading online marketplace account with a 1 million customer base. On Flipkart, sellers can reap the benefits based on the performance. The performance of each seller is evaluated and categorized as Bronze, Silver, or Gold. Selling on Flipkart is cost-effective as it has the competitive rate card in the industry. This biggest online marketplace has over 65% market share in the major categories, including electronics, kids and baby, home appliances, sportswear, and fitness.
Flipkart has over 8,000 new sellers onboarded during the lockdown in 2020, and 70% of them are from smaller towns. Flipkart reduced the payment settlement cycle by two days. This is the best approachable marketplace with the lowest cost of doing business, easy interface, and the highest growth rate.
In February 2010, Snapdeal was started by Kunal Bahl and Rohit Bansal to create India's most impactful online service marketplace. Amid many online marketplaces emerging these days, the ease and convenience made Snapdeal the best online marketplace to sell. Snapdeal obtains 75.12 unique visitors every six months facilitating the large customer base. It has a total demand of 92.93% in India. Snapdeal stands in 26th place in India, delivering the products to over 5000 towns and cities in India. Manufacturer, wholesaler, distributor, and a retailer are eligible to sell on this online marketplace software.
One can sell products including beauty, baby products, books, consumer electronics, digital accessories, home, jewelry, kitchen, digital accessories, tablets, toys, and many more.
Paytm, an One97 Communications Ltd owned brand founded by Vijay Shekhar Sharma, brought a revolution in the Indian Online Marketplace. It acquires around 200 million active users every month. Paytm launched a Mini App Store that integrates open source technologies like HTML, Javascript to reach 150 million monthly active users. This online marketplace app has a powerful dashboard that helps you to track payments, initiate refunds, download reports, and view bank settlements.
You can also explore the other top reasons to sell on the Paytm mobile marketplace. Paytm has evolved into a full-blown top online marketplace offering a wide range of products and services with over 70% shares in offline merchant payments.
Myntra, founded by Mukesh Bansal, is India's best fashion marketplace where sellers can get complete sales support right from store management to cataloging and end-to-end supply chain management. It has over 40 million active customers. This free online marketplace facilitates the brands to set the right Indian marketing strategy in terms of pricing, product, and customer experience. Myntra launched an online marketplace with the aim of connecting sellers and buyers.
It is very simple to get on board and sell your inventory from a large customer base. Sellers also get the opportunity to understand customer behavior with multichannel promotion campaigns.
Meesho is the online social platform headquartered in Bangalore and founded by Vidit Aatrey and Sanjeev Barnwal in December 2015 with the vision to enable 100M small businesses in India to succeed online. It is simple to sell on Meesho, and before you start, here is the step-by-step guide to sell on Meesho. It is one of the free online marketplaces where one can start a business with zero investment. Meesho enables you to reach huge customers through Facebook, WhatsApp, and Instagram. The payment gateways used by this marketplace are quick and safe.
Here is the list of items that you can sell on Meesho- women, men, and kids clothing, kitchen, and home appliances, furnishing products, cosmetics, skincare, and jewelry.
eBay, started in 1995, is one of the leading online marketplace offering individuals and small businesses the opportunity to expand their business to over a hundred million registered members around the world. eBay entered India in 2005, enabling the Indian traders to start their own business with limited capital. Here are some top categories available for trading on eBay- electronics, fashion, health & beauty, motors, collectibles, sports, home & garden. Indian users can transact internationally using their eBay India ID.
Selling on eBay is very cheap as it charges a standard account fee of often less than 9.15%.
Founded in 2011, shopclues is the largest 35th India's online marketplace with the team having more than 75 years of experience in Internet, technology, and retail. Shopclues manages the seller-buyer connection in a well-established environment. The company is established to simplify the shopping experience with a range of products, including apparel, electronics, gadgets, kitchen appliances, accessories, home decor, and many others. Shopclues launched India's first wholesale marketplace TVC and its window app in 2014. This marketplace encourages small businesses with lower selling fees.
Shopclues is the best marketplace for the sellers with the best returns. Shopclues seller registration is quite simple and can be completed in less than 5 minutes.
Pepperfry is India's best furniture and home marketplace with 60 lakh + registered customers. The nationwide lockdown has brought significant changes in customer purchase patterns. Homes are now playing multifaceted roles in the day to day life to meet the functional and aesthetic aspects. This is really good news for companies like Pepperfry. With the increasing demand for the products like beds, mattresses, dining tables, wardrobes, decor, lights, and space-saving products, Pepperfry is the best online marketplace to invest in for beginners.
Expecting the surge in the home marketplace, Pepperfry secures funds from the investors. The brand always strives to align the marketing strategies in line with consumer demands and emerging marketing trends.
Limeroad was founded by Suchi Mohan, Manish Saksena, and Anush Mehra is India's first women's social shopping website. This fashion marketplace has a turnover of Rs 42.6 crores, and fashion designers in clothing and apparel can get on to this marketplace and start selling. Limeroad with over 20000 registered sellers connects sellers with the retail buyers. Limeroad seller account is easy to create using seller registration form through desktop or app.
To help online sellers expand their business, Limeraod teamed up with FlexiLoans for easy access to loans. One can become active in selling products by sharing them with prospective customers via social networks.
Shopify Inc. is a multinational eCommerce company based out of Ottawa, Ontario, Canada. Founded in 2006 by Tobias Lütke and Scott Lake to open Snowdevil, an online store for snowboarding equipment. The company serves as a proprietary eCommerce platform for online stores and retail point-of-sale systems. Today, it offers a suite of services, including payments, marketing, shipping, and customer engagement tools to online retailers.
Currently, more than 1,700,000 businesses in almost 175 countries use Shopify's platform. In addition, the company's gross merchandise volume has exceeded US$61 billion in the financial year 2019. Significantly, Shopify has been named the largest publicly traded Canadian company by market capitalization with a whopping revenue of US$2.929 billion in 2020.
Launched in 2011, Craftsvilla is an Indian eCommerce portal that sells authentic Ethnic clothes, footwear, accessories, beauty products, lifestyle products, handcrafted home decor, and much more. Headquartered in Mumbai, Maharashtra, India, Craftsvilla is a dream shared by co-partners Manoj Gupta and Monica Gupta with funding received from India-based Nexus Venture partners and US-based Lightspeed Venture Partners. Craftsvilla believes that the in-house brands will bring higher profits and good sales. The platform serves as a lucrative online marketplace for encouraging artisans, designers, and retailers from different parts of India by connecting them to global buyers and customers.
Their business model focuses on eliminating the role of intermediaries while improving the source of earnings for local artisans and designers via promoting their art on a global platform. The overall notion of this business model is to preserve Indian culture, tradition, and values as well.
Firstcry is better-known as 'Asia's favorite baby and kid's shopping platform' that features more than 2,00,000 unique products sold by over 6000 brands today. With over 400 stores across the country, Firstcry is an Indian online dedicated store for baby products, launched in 2010. In 2016, Firstcry acquired BabyOye, a Mahindra Group Entity for 362 crores rupees, and the company currently operates its business under the name - Firstcry.com, a Firstcry Mahindra Venture.
Firstcry is a consolidated company with over 500 stores running successfully in the different parts of the country, out of which 350 are franchise stores. Notably, the company has opened its stores in the UAE as well.
Alibaba is a Chinese multinational technology company offering services in e-commerce, retail, Internet, and technology. Started on 28 June 1999 in Hangzhou, China, Alibaba got its name from a Middle Eastern story. The company targets consumer-to-consumer (C2C), business-to-consumer (B2C), and business-to-business (B2B) sales through its arrangement of web portals, electronic payments, shopping channels, and cloud computing services. The company today owns numerous companies representing diverse portfolios in the world.
The company's founder is Jack Ma, who, along with its 17 other friends and students, founded the company in a humble apartment. The company today is breaking all the records of success. Alibaba earned the largest IPO of $25 billion in world history on the New York Exchange in 2014. Being counted amongst the top ten valuable world companies, Alibaba is one of the largest retailers and eCommerce companies globally, with a valuation crossing over $500 billion.
Founded in 1996 by brothers Dinesh and Brijesh Agarwal, IndiaMART InterMESH is an Indian eCommerce company that offers Business-to-business and customer-to-customer sales service through its platform. Headquartered in Noida, Uttar Pradesh, India, the company recorded aggregate traffic of 72.3 crores (723.5 million) in 2019, out of which 76% came from mobile traffic alone. Currently, its app has got an average rating of 4.7 on Android.
According to Angel Broking, IndiaMART has reported a net profit of 20 crore profit in the fiscal year 2020. In addition, the company has earned many accolades for its exceptional achievements and milestones. Not to forget, it is the first company to bring its IPO in Narendra Modi's second term as a prime minister.
Online marketplaces are the most potential marketing destination that connects customers and buyers to engage in a profitable interaction. eCommerce is a new ray of hope for small retailers who have the will to compete with the big players while boosting their confidence and ability to serve end customers. The scope of eCommerce has spread the wings and ambitions of the small, medium, and big retailers to harness the opportunity, flexibility, and potential to reach far away through dedicated and committed service and interactions.
Pavankumar Baboori is an experienced Sr. Content Analyst who improves the workflow by identifying and resolving the content development gap. He works closely with the marketing team to deploy strategies for improving brand awareness, website traffic, search engine ranking, and lead generation activities. He gauges up marketing channels for the real digital transformations.
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