Launch of three new Emporiums on Amazon.in during the Great Indian Festival Sale

Pooja Vishant | Nov 07, 2020

On Oct 21, 2020, Amazon initiated the launch of three new Emporium associated with West Bengal Khadi and Village Industries Board, Madhya Pradesh Khadi and Village industries Board, and West Bengal Handicrafts Development Corporation. 

The main theme of this Emporium is to empower and encourage weavers and artisans across India and make all kinds of crafts available online. This launch of the new Amazon Emporiums expands the selection of customers and strengthens the livelihood of over 40,000 weavers and artisans from Madhya Pradesh and West Bengal. 

Over 500 handcrafted products will be available online in the coming days. Amazon has more than 17 Government Emporiums, including Biswa Bangla, Lepakshi, Boyanika, Kusum, etc and there is 30% off on Government Emporiums in Amazon Great Indian Festival Sale.

Through this new Emporium, artisans can showcase a unique collection of khadi, tribal arts, crafts, handlooms, lac jewelry, wood and bamboo products, handmade natural fiber, wooden kondapalli toys, and many others.


This Emporium generates greater demand for the products made by the artisans and weavers from over 60 clusters of Maheswari and Ujjain in Madhya Pradesh and over 12+ clusters of Nadia and Burdwan in West Bengal. Sellers receive generous support from Amazon in the form of discounted referral fees, hassle-free shipping, and delivery of products.

Pranav Bhasin, Director-MSME, and seller Experience at Amazon India said that artisans and weavers comprise an important seller community component. He further added that Amazon committed to bring the weavers, artisans, and their exceptional collection from across the country online to preserve the cultural heritage of India. 

Amazon.in is looking to expand its emporiums to provide ecommerce opportunity for the artisans and to empower over 40,000 Karigars to speed up their income during the festive season sale. Exhibitions and melas are the prominent avenues for the Karigars to reach broad range of customers.

With the on going trend for the swadeshi products, many customers are looking for Made In India products. Amazon will help artisans and weavers to reach millions of customers who appreciate their craft skills and valued products. 

Mrityunjoy Bandopadhay, CEO of West Bengal Khadi and Village Industries Board said that Amazon will improve the artisan and weaver families of West Bengal by improving the visibility. Amazon marketplace eases the availability of high-quality products to millions of customers across India. 

Amazon’s Karigar Program was launched in 2016 to introduce several forms of Indian crafts online. Since then, it onboarded over 3000 master weavers, co-operatives, artisans, and Government organizations to administer the growth of artisans and let them sell their products online. Amazon also launches handicrafts mela every year, aimed to generate demand for Indian crafts and arts.

Thousands of sellers are preparing their catalog with the unique collection of products to offer the customers during the Festival sale. Indian customers can shop from unlimited categories, including Karigar.


About Author

Pooja Vishant

Pooja Vishant

After dwindling with her family business, into travel and hospitality, for more than 3 years, Pooja Vishant found her true love in writing. Happy-go-lucky and cheerful, she loves pink; so pink is the way to go if you want to get into her good books. The Associate Editor keeps track of even a leaf that has moved in the ecommerce world!


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