In the current trend, online selling and buying trends have increased, changing the trend of shopping. One of the largest marketplaces today, Etsy is currently followed by as many as 60.27 million buyers. Mostly popular for its people who wish to sell handcrafted goods can Sell on Etsy India, a platform that is growing by the day.
If you are wondering about the eligibility criteria and cost parameters, you need deep insight into the process for the same.
For medium and small size businesses, the opportunity of opening an e-store on Etsy India Online could change the way you sell your products and reach customers who otherwise would have been impossible to reach.
Let's find out what is required to set up a store on Etsy India Online.
Once you have decided to open an e-store, get access to the Etsy homepage and click on the Sell on Etsy link, and then open your Etsy Shop. There are no charges in setting up an e-store; yes, it is free. However, $0.20 is charged as Etsy Listing Fee
towards the listing of products.
The foremost thing to do is to create an Etsy seller account.
Go to the Etsy home screen click "Register."
Enter your details like name, email address, and password. It is a good idea to read the terms and conditions before you 'Submit' the form.
You will then be prompted to complete the verification process for setting up your account.
After you complete the Etsy Seller Registration successfully, you may proceed ahead. You can also check out how to sell on Instagram in 7 Easy steps, which is as simple as selling on Etsy.
One of the important steps includes the decision regarding sales. Some of these include the location for selling, the currency that will be used for payments, and finally, the language that will display how the product will be sold.
As far as payments are concerned, you will be prompted to click Etsy Payments, and for access to accept various online payment options like credit and debit cards, PayPal, gift cards, Apple Pay, Google Pay, and more you will need to follow the prompts.
One of the most important considerations to be kept in mind is that the payment gateway is safe from bugs and is a secured gateway. Any payment issue in the initial stage brings a bad name for the brand. It should be designed by professionals and tested extensively before going live.
A name is an important consideration. The trendier the name, the better the sales will pick up, but online, you will need to check the name that is available in order to avoid legal hassles. Try to make your store stand out visually; after all Etsy MarketPlace has to showcase something new.
You may prepare the promotional stuff for your store, and also put together the timelines for deliveries, the process for returns., and put together your policies regarding the product and sales.
Create a profile for the store and use Etsy for marketing tools.
Once a store is created, the main struggle is to promote it. Merely creating is not enough. Everything needs planning, and so does marketing. Hence, get a marketing plan in place, which will help to decide the channels that will be used to promote the store.
One of the most imperative steps is the promotion of the store on social media handles. Select some of the most popular sites like Facebook, Instagram, Pinterest, and many more to let people know about your store.
Yet another aspect is the keyword method on SEO. Once you have articles written on your store, ensure that the keyword selection helps to publicize your brand and brings it to the top of the search criteria on Social media.
Lastly, the concept of advertisements is always there. On social media, the role of digitally marketing your product can help a great deal provided you have an experienced digital marketing executive.
While Etsy Market Place is relatively new, the scope for selling here is high. Just that the promotional tools used should be correct. With Etsy charging you a lower amount than other platforms, the key to your success will be how fast the buzz about your store spreads.
Pavankumar Baboori is an experienced Sr. Content Analyst who improves the workflow by identifying and resolving the content development gap. He works closely with the marketing team to deploy strategies for improving brand awareness, website traffic, search engine ranking, and lead generation activities. He gauges up marketing channels for the real digital transformations.
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