The sprawling world of eCommerce is changing the economic ecosystem as many new entrants build their fortunes online. The online medium is transparent and simple, for even a small trader with limited knowledge can set up their online shop easily within a few clicks. The increasing craze for business-to-customer (B2C) and business-to-business (B2B) services has evoked companies or brands to list themselves as per their needs and requirements while increasing revenues through successful interaction with the other parties.
Sensing the opportunities, Udaan pitched in to fill the gap by facilitating small businesses to own a portal where they can advertise their products while earning suitable buyers in return without much competition from other sellers to maximize revenues right away.
Udaan is a Business-to-Business portal that connects brands, manufacturers, and retailers, among other industry players. The company was formed in 2016 by Sujeet Kumar, Amod Malviya, and Vaibhav Gupta in Bangalore.
The founders were convinced to develop a platform for companies to perform independently with transparency. Udaan differs from its competitor, Flipkart, in its business model; Flipkart is mainly a B2B business, whereas Udaan is B2C. Udaan plans to expand its B2C grocery delivery to over 1000 Indian cities. Later, they added product cataloging, reviews, buyer-seller interaction to make the service more meaningful and applicable for companies.
Udaan B2B is in the pilot stage and recently Udaan has raised $10 Million from Lightspeed Venture Partners India and US. It works in different categories, including clothing, electronics, staples, and FMCG, as it aims to offer a single platform for its members. Members of Udaan Marketplace may use seller central to ensure that all the sales data can be used easily and centralized while providing an account dedicated for businesses.
For Wholesalers, bulk selling is allowed on the platform, while retailers can browse the goods to place an order. The company picks the order from the wholesaler and delivers it to the retailer. Hence, it offers a complete buying and selling mechanism for facilitating retailers to strike the best deal.
If you have decided to become a seller on Udaan B2B Marketplace, the first step would be to create a seller account by following the below-mentioned steps.
Check out the Udaan Seller Central website and register with the mobile number. You will receive an OTP to the registered mobile number to verify contact number.
Provide the mandatory details asked in the form – Name, Business Name, and Pincode (associated with your business).
Select any of the below documents and upload the respective document
Enter GST number. In some cases, Udaan does not accept new seller applications. In this case, users can approach the support team.
After successful registration, users will be redirected to the Udaan seller panel from where they can manage catalog, track orders, perform analytics and more.
Udaan has garnered huge popularity in a relatively short period. While the company has achieved unicorn status, the platform offers a huge potential for wholesalers and retailers to establish life-changing business experiences for small, medium, and big businesses.
Pavankumar Baboori is an experienced Sr. Content Analyst who improves the workflow by identifying and resolving the content development gap. He works closely with the marketing team to deploy strategies for improving brand awareness, website traffic, search engine ranking, and lead generation activities. He gauges up marketing channels for the real digital transformations.
Leave a Comment
