Snapdeal Partners with GoKwik to Provide AI Supported Shopping Experience

Snapdeal, the leading eCommerce company, has struck a deal with GoKwik, the Artificial Intelligence (AI) based company that studies customer behavior across various stages of the shopping funnel by thoroughly analyzing over 200 parameters that include customer behavioral patterns, historical data, etc.

GoKwik, the Gurugram-headquartered eCommerce enablement company, has announced its partnership with Snapdeal. The company will likely use GoKwik’s AI and Machine learning solutions to provide an enhanced and customized shopping experience to its users.

Both the companies have collaborated to provide an insight into customer behavior across different stages by looking into various parameters to see the unseen by using the wide network of intelligence by building and analyzing the vast amount of industry-relevant data.

According to estimates, Snapdeal draws more than 86 percent of its orders from outside the metro cities, while more than 72 percent come from buyers living in smaller cities and towns. Sanpdeal Ads enable sellers to connect with the right audience. The company will use GoKwik's automated address correction that verifies the accuracy of the addresses of customers by providing exact locations by identifying the nearby area. 

The collaboration is designed to positively impact package delivery rates to ensure that returning customers need not fill in these details, again and again, to complete shopping quickly and easily.

“The collaboration highlights Snapdeal’s extensive connection with emerging online buyers, especially across the small cities and towns of the country by using the latest digital technologies to enhance user experience. GoKwik’s artificial intelligence-based formula offers a customized experience that caters to diversity amidst the broader user base,” said Sarvartha Kanchan, Vice President - Supply Chain Management and Customer Experience, Snapdeal.

Commenting on the alliance, Chirag Taneja, Founder, and CEO, GoKwik, said, “The alliance offers immense pride to GoKwik as Snapdeal brings its enriching eCommerce experience in the space while generating a large number of new buyers. Through this, the company hopes to create customized, robust, and effective solutions to streamline buyer experience for new and regular online shoppers. The company looks forward to instilling new AI algorithms in support of Snapdeal’s mission to cater to the country’s Tier III and IV cities.”

About GoKwik

GoKwik is mainly an e-commerce enablement company aiming at strengthening customer shopping experience GMV realization for improved eCommerce business. It implements a ‘Merchant-First' philosophy that uses AI/ML technologies to solve grassroots problems like Return to Origin (RTO) to solve & better Cash on Delivery (CoD) conversion rates for e-commerce players vertical marketplaces, including D2C brands.