Quick delivery helps earn customer loyalty and seller appreciation as it brings down product returns. Online retailer Flipkart has attempted to make efficient delivery affordable to online sellers and introduced Smart Fulfilment to improve the order delivery process. Its logistics arm, Ekart has also tied up with 700 kirana stores to assist with last mile delivery.
“Faster delivery of products is always beneficial for sellers, as it helps them garner more orders, however, can be logistically challenging. Sellers expect positive reviews and ratings when a customer receives a product delivered in shorter duration,” said Flipkart marketplace head, Anil Goteti.
To make ecommerce deliveries even faster, the etailer plans to have75% of its sellers under the Express Program by next month. At the moment about half of the marketplace units are under this program. That amounts to over 1.5 crore products. According to Flipkart, the Express Program is making significant progress as it enhances customer experiences.
“To ensure, sellers meet the expected standard of delivery and in turn grow in their businesses, Flipkart’s Express Program helps sellers mark all the orders ready to dispatch, within 2 hours of receiving it. This has brought in a significant spike in the total number of orders, including exceptional customer experience,” Goteti stated.