As announced late last year, Myntra is opening its physical store in Bangalore. The store is located in Indiranagar, and is spread over a vast area of 4,000 sq.ft. It is an exclusive store for Myntra’s brand Roadster. As promised, it will have a video wall that will showcasethe product catalogue and popular trends.
CEO Ananth Narayanan said,
“Roadster has witnessed phenomenal growth at over 80% YoY and is well on its way to achieving a run rate of 1000 crore by FY 19. Its entry into the offline segment will further boost its prospects. The idea is to create an integrated omnichannel experience and showcase the Roadster brand. We will also view this as an experiment to use the insights and experience gained from this setup and apply this to our other brand partners.”