Jabong is appearing to benefit from its Myntra association. Private brands seem to be the mantra for Jabong. The company is planning to ramp up its existing private brands. Myntra is also extending its brands to Jabong.
“Jabong has just started selling two of Myntra’s private brands — Roadster and All About You — and has received encouraging response. HRX will be the third brand to be sold on Jabong from next month. Eventually, all 12 brands of Myntra will be launched once business gains traction.”
The company is also routing all its deliveries through Ekart (Flipkart’s logistics wing).
Jabong will also be using Myntra’s technological expertise, says Taneja,
“We are leveraging the partnership with Myntra while talking to the brands and will be replicating some of their application features and technologies for Jabong.”
Both the etailers have distinct audiences, so they will not be fused, maintains Taneja.