Fashion retailer Myntra is planning to expand its portfolio to include foreign brands. The company is going to focus on its Brand Accelerator programme, which focusses on adding new brands to its group. Ananya Tripathi, strategy head at Myntra said,
“We are getting into strategic partnerships with at least 15-20 (local) brands – many of these export houses do great quality manufacturing. We are going to invest in 15 big brands in our country through our platform and together we will try to get to a point where in 3 yearsMyntra has helped create an ecosystem of local brands.”
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