It is not just Flipkart that is gearing up for the Big Billion Days (BBD) 2016 sale, which will be hosted from 2nd to 6th October. Myntra that was acquired by the ecommerce giant in 2014 is also looking forward to BBD.
The fashion etailer is anticipating a fivefold jump in sales and roughly 2.5 lakh new shoppers on the platform during the festive sales.
“Myntra is geared up to be a part of this season’s BBD with Flipkart. Our goal is to continue to delight customers while maintaining the current NPS (net promoter score) which is among the highest in the industry, even during the sale,” stated Myntra’s CEO Ananth Narayanan.
Myntra’s prep work
- Used predictive analytics to understand customer needs and refill stock accordingly
- Upgraded logistical capacity to handle surge in orders
- Discounts of up to 70% across on all products
- Will partner with several international & national brands like French Connection, Forever 21, Marks & Spencer, and Alcott
“We have put in place several innovative features to enhance customer experience and have augmented our logistical capabilities to manage approximately two lakh deliveries per day,” said Narayanan.
Jabong not part of BBD 2016
Flipkart acquired online fashion portal Jabong in July 2016. And everyone wondered if the firm would be part of Flipkart’s flagship annual Big Billion Days. Turns out it will not, as the integration is not ‘sale ready’ yet. Jabong is not yet ready to handle BBD order flow, as two months is not enough time to ramp up logistics and IT.
So this festive season it would be Flipkart-Myntra VS Amazon on the fashion front. Will Jabong announce its separate sale? Will Myntra’s prediction of 5X sales turn out to be true? And how will Amazon beat the duo? Let’s wait for October and see what happens.