If we read through ecommerce updates of the past three-four years, it seems that fashion etailer Myntra’s Profitability Target is like a New Year’s resolution – meant to be broken.
The fashion etailer is now aiming to touch profitability by FY 2017-18. Myntra’s other two targets are to touch $2 billion in revenue run rate and increase Net Promoter Score (NPS) to 60% from the current 50% by the end of FY 2017-18.
In an event held this week, Ananth Narayanan, CEO of Myntra said,
“This year has been the best year we have had so far. We grew approximately 80% year-on-year and achieved a billion dollar run rate. October was another milestone for Jabong as it turned unit economic positive. Our margins were better this year as we gave out much less discounts.”
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