Snapdeal revises Cost Per Click rate card; Have you adjusted your bid prices yet?

Now that the Diwali sales are over Snapdeal seems to be focusing on revenue from the seller ads on its platform. The online marketplace last week emailed its vendors that it has revised its cost per click rate card. The CPC has been changed for multiple categories ranging from apparel to electronics, home furnishing to accessories and many other categories in between.

The new rates were made effective from 7th November 2016. Sellers were requested to revisit their CPC campaigns and adjust their bids to accommodate the new changes, should it be required.

In case no changes are required to be made to the bids, they will remain unchanged.

Other recent changes Snapdeal introduced include:

• Recurring ad campaigns for uninterrupted advertising

• Seller rating framework

• SD+ inventory tracking and management

• Easier means of raising pickup disputes