Online fashion’s top player, Myntra is all set to take its business offline. The etailer has already tried and tested the app-only approach and now it is ready to launch its first physical store in Bangalore. IOS reported that the etailer wants to have its own offline store by the end of this year. The goal of this approach is to improve sales and increase consumer access to the brands on the online marketplace.
Where will its first store be located?
The first brick and mortar store from the Flipkart owned portal will be set up in Bangalore. According to reports, this store will be opened under one of Myntra’s private labels, Roadster. The offline store will be located in a high-end fashion district of 100 Feet Road.
Apparel store Blackberry’s on 100 Feet Road in Indiranagar has already carved out 3,500 sq. ft. out of its total 8,000 sq. ft. for the Roadster outlet by Myntra.
The offline store will be highly tech-enabled
Myntra’s CEO, Ananth Narayan say, “It (the offline store) will be highly tech-enabled.”
The outlet swill comprise of digital walls that allow consumers to navigate and browse through products, Ananth confirms. He also claims that the store is expected to open its doors to the public sometime during late December or early January.
Myntra not the first to go offline!