Online sellers have been finding much merit in trading in Chinese goods. While this has been a trend that existed much before the days of ecommerce, etailing has definitely opened up more scope for sellers to explore more options. Statistics have shown that the demand for Chinese goods online is as high as ever.
Recently, Paytm has tied up with Alibaba to enable its sellers to source Chinese products at reduced rates. Local sellers source the products from Chinese suppliers, and put them up on the marketplaces.
Similarly, Flipkart is also trying to get Chinese products on its platform. The program is in its pilot stage, and depending on its success, Flipkart will engage more sellers. Anil Goteti, who heads marketplaces at the company said,
“While we have already launched several seller-friendly services, the aim of the latest project is to make sure they can import large numbers of products at one go and at attractive prices.”
Over the years, the products sourced from China are going up in value, and will continue to head north, say official figures. From $ 51 billion worth of goods imported in 2013, the figure stands at $ 61.54 billion in 2015. It is predicted to hit $ 80 billion before 2018.
Ecommerce biggie Flipkart is trying to re-launch its private label format. The company is planning to license out its private brands in mobile, jewellery and accessories to reliable sellers. A source familiar with proceedings said,
“The ownership of the brand will rest with Flipkart.”
The intention is to get a steady margin without the risks involved. Experts say that private labels can give nearly 20% more margins than regular products. Harminder Sahni, MD of Wazir Consultants says the move will help make money without the risk of inventory and supply chain.
The company has promoted Mausam Bhat, (former senior director mobile commerce and online marketing) to the post of VP for the initiative.
Editor team is specialized in introducing the marketplace content targeting the Indian online sellers. They plan and coordinate to bring the appealing content for the small businesses on how to partner with the e-commerce sites like Amazon and Flipkart and strategies for improving their online business.
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