A lot has been written about the major challenges faced by grocery delivery start-ups such as Grofers and Peppertap. Online Marketplace, Flipkart and Taxi firm, Ola are in the process of closing down their respective grocery hyperlocal services. Things also look grim for food delivery companies such as Tiny Owl, Foodpanda and Swiggy. What solution is there to stop others from perishing?
It is now reported that Restaurant aggregator and food ordering service app, Zomato has partnered with online marketplace, Snapdeal. This means customers will now be able to place their orders using the Snapdeal app. It is hoped this will make delivery faster and also increase Zomato’s database, as more customers will have the Snapdeal app pre-installed.
“Zomato has partnered with Snapdeal to enable customers to order food online through the Snapdeal app. This partnership will be rolled out in phases starting today evening (Tuesday), and will enable even more customers to order food online quickly and easily,” stated Pankaj Chaddah, co-founder, Zomato, in an email update.
Zomato recently explained that it achieved operational break-even in India & the following territories:
Snapdeal and Zomato are part of an exclusive group of 9 Indian ecommere companies with a valuation of more than $1 billion. This elite group are referred to as Unicorns. You can check out the other seven Indian unicorns here.
After this alliance, do you think we will see more synergy between the ecommerce unicorns?