ShopClues strengthens B2B ties with Chinese giant DHgate; more partnerships announced

Editor | Jun 29, 2021

We have been following the Alibaba/ Paytm journey for quite some time. There now seems to be a genuine rivalry to speak of. As online sellers from China, Japan, Singapore, South Korea and the US find ways to enter India, online marketplace ShopClues is making a number of collaborations to strengthen its position.

ShopClues reported collaborations:

  • DHgate (Alibaba’s biggest rival in China)
  • Singapore Traders Association
  • Plans to onboard 25,000 South Korean sellers

Certainly the most high profile tie-up and definitely the most talked about is the DHgate alliance. While IOS reported on this partnership last May, It is understood that ShopClues is now focusing more on Business to Business (B2B). While there is no talk of any acquisition or stakes being sold, it is understood that DHgate will simply be listing its products on the ShopClues platform.

“In business-to-business (B2B) segment, there is no online organised player in the country right now. The market is being created for the online businesses,” said Sanjay Sethi, co-founder and CEO of Shopclues.

DHgate’s range includes:

  • Electronics
  • Accessories
  • Beauty products
  • Sports

“From China we are getting around 10,000 SKUs (stock keeping units) listed. It is not a retail business and the target audience for this business are other businesses in India,” remarked Sethi.

Who will follow?

Recently we heard about US retail giant, Walmart looking to take on Amazon in India by associating with local players such as Flipkart and Snapdeal. It is reported that German wholesale firm, Metro Cash & Carry is also eyeing the potential market. While ShopClues is focusing on B2B business, there is no question that global players are rapidly fixing greater attention towards India.

As online Sellers what do you have to say on the situation?


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Editor

Editor

Editor team is specialized in introducing the marketplace content targeting the Indian online sellers. They plan and coordinate to bring the appealing content for the small businesses on how to partner with the e-commerce sites like Amazon and Flipkart and strategies for improving their online business. 




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