Ecommerce marketplace, Snapdeal recently announced its intention to speed up delivery time, by putting in place stringent quality checks in order to tap tier 2 and tier 3 cities.
Snapdeal has revealed that it has reduced its delivery time by an amazing 70%, thanks largely to its logistics set up. Furthermore, after increasing its warehouse space, Snapdeal is able to fulfil 60% of orders from its ‘Snapdeal Plus’ fulfilment centres. Twelve months ago only 7% of orders were being fulfilled from its warehouses, which makes the latest fulfilment figure all the more impressive.
“Our view is that in five years from today 10 per cent of India’s consumption will happen online, not just products, but all consumption, and we want to build a technology ecosystem for that,” stated, Rohit Bansal, co-founder, Snapdeal.
Snapdeal has invested heavily in improving its logistics arm, with as much as 10 strategic investments and acquisitions in the last 12 months. It also grew its logistics team to over 1,000 employees. Areas such as supply chain, payments and technology are at the forefront of the thought process, as it continues to battle for market share with Flipkart and Amazon in 2016.
“By the end of 2015-16, we would have invested $150-200 million in our supply chain logistics. A major chunk of this is our investment in GoJavas. Next year, we will continue to strengthen our network and fulfilment channels. We are looking to leverage big data analytics in a big way to further improve our customer experience,” said Ashish Chitravanshi, vice president-operations, Snapdeal.
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