Snapdeal launches 90 minutes reverse pick-up service

Same day delivery and next day delivery is not anything new in the Indian ecommerce landscape by now. Online marketplace Snapdeal and logistics player GoJavas has introduced 90 minutes reverse pick-ups service for customers, an industry first. Currently live in 15 cities, products would be picked up customers within 90 minutes of intimation that they want to return their orders.

Significance of returns process

It is not enough to have a returns process in place, but it is also important to ensure reverse pick-up is done smoothly and as soon as possible. So Snapdeal’s 90 minutes reverse pick-up has been put in place to enable swift and hassle free returns, while also making way for quicker refunds to customers.

Is 90 minutes pick-up feasible?

GoJavas has been in the industry for a while now, so a service launched by them would be after taking the practical side into consideration. Enhancing the online shopping experience, to attract more customers and to keep current customers hooked, is the focus of online marketplaces. Their efforts to improve logistics and supply solutions to deliver products with speed is in tune with this, to strengthen the buyer-seller transaction ecosystem.

Speaking about the initiative, Ashish Chitravanshi, Vice President Operations, Snapdeal said,

Snapdeal and gojavas have been working together to augment the logistics ecosystem in the country by bringing innovative customer-focused solutions. The 90-minute reverse pick-up facility is a continuing collaborative effort to design insightful logistics solutions that strengthen our supply chain infrastructure. Our association helps us create unique offerings basis Snapdeal’s insights into customers’ everyday shopping needs and gojavas’ understanding of logistics and delivery challenges, with the ultimate focus on delivering customer delight.”

How will an Indian Online Seller benefit?

In an earlier IOS article, we spelt out the significance of a returns process in the online shopping experience. A smooth and convenient returns process helps to get the trust and interest of customers.

So when customers are assured of being able to return their purchase immediately, the chances of keeping their purchase for later may reduce.

Elaborating on the new service go-90, Mohib Rub, Head, Last Mile Operations, gojavas, said,

This strategic partnership with Snapdeal has acted as a huge catalyst in fast-tracking go-to market for innovations gojavas was pursuing on its own earlier. Both the teams are looking to expand this service to all the 300 cities within our network in the next 3-5 months.”

After delivery being the battleground for competition, is the returns process going to be the next point of competition amongst etailers? Also, we can’t help wondering if the other side is kept in mind while deciding such initiatives – like the woes of delivery boys?


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