As we always say, the competition in the ecommerce world is intensifying; today we bring to you another example of the same. After the discount war, these companies are now targeting delivery.
Snapdeal’s co-founder Rohit Bansal says that within a few months’ time, the company will launch four hours delivery.
To beat the competition and win the race, where Flipkart is aiming to deliver orders within 3 hours to the buyer, Snapdeal is already in talks with its other major competitor Jabong’s logistics arm GoJavas to acquire the firm and take delivery to the next level.
At the initial stage, companies may keep the charges minimum or the service can be made available for free as well just to attract the buyers. But the service later may turn into a premium service for which an extra amount could be charged.
“It is very important to have strong delivery capacity. In the next 2-3 years, we are looking at a 10X growth, which means that by that time, we will be delivering about 80-100 million packages a month… We will invest $150-200 million in the next one year on logistics,” says Rohit Bansal
Subhash Chandra L, Managing Diector of Sangeetha Mobiles – one of the companies that is currently working on the ‘speed delivery’ concept says, “Speed, of course, cannot be the prime or most important factor to encourage a consumer to make a purchase, but it is definitely a service several buyers have praised us for especially people who forget an event. This service is a great help as it can get you your desired product at the last minute.”
We must say that with every passing day, the battle between the ecommerce giants is getting interesting. And as they say, ‘Competition is not only the basis of protection to the consumer, but is the incentive to progress’; we choose to believe the same and hope for the best.
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