Online wedding market boosts Paytm’s fashion, jewellery, durables categories

Editor | Sep 09, 2020


While its major shareholder, Alibaba seems to have attracted the singles market in China, online marketplace, Paytm has set its heart on capturing the wedding market in India. This will put money in the coffers and help achieve its rather ambitious target of reaching 1,000 crore sales by the end of the year.

Paytm who recently tied up with Microsoft, aims to provide a one stop shop service on its platform for buyers during the busy wedding season and also offer them various cashback incentives. The ecommerce marketplace, is already receiving good traction from metro and mini-metros for wedding category products. This will aid Indian online sellers to reach a wider audience across the country with your products. A short while ago, Paytm had also released a SEED project to further facilitate online sellers and ensure a speedy, efficient, effective, delivery process.

During the wedding season so far, Paytm has witnessed:

  • Electronics as the top category for gifts (white goods and consumer durables)
  • Fashion apparel is proving popular (ethnic and party wear)
  • High demand for jewellery (combo sets, semi-precious and imitation jewellery)

“Weddings are about gifting and celebrating and there is a lot of attention to detail in selection of goods and clothes. Paytm has invested in efforts towards bringing the best deals for customers across categories like apparel, electronics and household items as well as on logistics to ensure speedy delivery to ensure the customer experience is superb,” said Saurabh Vashishtha, Vice President, Paytm.


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