Hot on the heels of the news that Amazon received the most web traffic on its site in 2015, the ecommerce giant now claims to be the biggest online marketplace in the country, after adding on average 55,000 new items daily to its inventory, in 2015.
“The year 2015 has been another great year for us and we are humbled by the response received from both, the customers as well as sellers. We saw 250 percent percent growth in our seller base and emerged as the most visited site twice this year. We also received 65 percent orders from Tier 2 cities and below and 70 percent of our traffic came from mobile. We believe our focus on working backwards from customer needs and innovating on the three things that matter to customers – selection, low prices and convenience – is paying us rich dividends,” said Amit Agarwal, vice president and country manager of Amazon.
Amazon experimented with various pilot projects in 2015, which are set to move into the driving seat in the New year. As the online marketplace continues to venture into previously unexplored territory, innovative programmes such as Kirana Now, the wholesale website Amazonbusiness.in and Project Udaan are going to flourish in 2016.