Indian ecommerce to witness 36% growth by 2020: Report

Pooja Vishant | Mar 24, 2021

According to a report by TechSci Research (Canada based), ecommerce industry in India is set to expand by 36% by 2020.

"India's workforce comprises of young consumers who have less time for going out and shopping at regular brick and mortar stores. Such a scenario creates potential for online shopping in a market as huge as India," Karan Chechi, research director with TechSci Research said in a statement.

The report also spells out the factors that would contribute most to the growth:

  • Increase in smartphone penetration
  • Discounts and offers (but we know etailers are trying to cut down on this)
  • Increase in disposable incomes of consumers
  • Youth and their interest in new trends

Travel, electronics, apparel and accessories still dominate the ecommerce market in India. With newer delivery options and innovations, consumers have more confidence in the concept of online shopping, the rising popularity of online grocery testimony to this.


About Author

Pooja Vishant

Pooja Vishant

After dwindling with her family business, into travel and hospitality, for more than 3 years, Pooja Vishant found her true love in writing. Happy-go-lucky and cheerful, she loves pink; so pink is the way to go if you want to get into her good books. The Associate Editor keeps track of even a leaf that has moved in the ecommerce world!


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