Online grocer 24x7Fresh launches breakfast delivery service to differentiate from competition

They say, “Eat breakfast like a king, lunch like a prince and dinner like a pauper.” Online grocer 24x7Fresh seems to have taken this advice on board, as it has launched the ‘Early Starter Advantage’ service, which is available in the breakfast category. The ecommerce company believes this morning service will build a larger customer base by differentiating itself from the competition, such as LocalBanya, BigBasket and Zopnow.

What they offer:

24×7Fresh delivers groceries daily between the hours of 5.30am and 8.30am. Customers can subscribe online to the service and there is also an option to order by phone, by simply giving a missed call to the company. The customer can also customise their own plan.

“There is not a single e-grocery firm which is catering to the morning services. When we started our services in Gurgaon, the demand for milk, newspapers, eggs, bread were the major requirements, which were not available timely. Our subscription based services provided them weekly or monthly delivery of items at their doorstep in the morning between 5:30 am to 8:30 am,” said Randhir Kumar, its chief executive.

Morning_Freshness Hamper

How it works?

24x7fresh’s runs an app platform which is similar to competitors Grofers and PepperTap. In an industry where food produce has an extremely short life-cycle, 24x7Fresh uses data analytics to create personal profiles of its customers so that it can plan out tastes and forecast demand. 24x7Fresh’s strategy is to provide need-based services, which gives an innovative experience for the customer. It is looking to reduce logistic issues by sourcing products locally and the egrocer has already set up ten small warehouses.

24×7Fresh has six main principles:

  • Efficiency
  • No wastage
  • 100% eco-friendly
  • Always fresh
  • Customer-centric
  • Technologically empowered

What the future has in store?

24x7Fresh plans to expand to 30 cities by the end of the fiscal. The online grocer is on the cusp of launching its early starter advantage service in Bengaluru.

It currently runs the breakfast delivery service in:

  • Gurgaon
  • Noida
  • Dwarka
  • Ghaziabad

Business advisory firm technopak, predicts that the online grocery market will grow eight times in the next two years and could be worth anywhere between R.3,000 crore and Rs. 4,000 crore. Big names such as Tata, Reliance and Godrej has already jumped on the band wagon, along with ecommerce giants such as Amazon, Flipkart and Snapdeal, 24X7Fresh is also clearly aiming to be part of this growth curve, to assist in its mission of delivering an ‘All day, All year, All fresh promise’.

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  1. hasrsh sharma Reply

    donot ever buy from them they will lure you and then make you beg for your items and money

  2. Rajat Reply

    Pathetic! Don’t waste your money on this lousy service. They dont have the bandwidth, supply chain ideas or execution capabilities… not even the intent to service, it seems.

  3. Raman Reply

    Waste service even donot return the money


    24X7Fresh is very big fraud. They havent been able to arrange delivery in 15 days.

    They are not refunding my Rs 1408 paid for Order#100000609 thro Paytm Txn ID 1823483006 on 30 Mar

  5. Aaftab Reply

    It is a fraud company. Once paid online. No supply No return.

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