Ratan Tata’s latest pick – Zivame. According to an Economic Times news report, the Indian business baron has invested an undisclosed amount in the online lingerie portal, Zivame.
This investment comes soon after the etailer closed Series-C funding earlier this month, where it raised Rs 250 crore from Zodius Technology Fund, Khazanah Nasional Berhad, Unilazer Ventures, IDG Ventures India and Kalaari Capital.
A source revealed to ET, “(Tata) invested in the company much before it raised the latest round.”
How Zivame plans to use these funds
In the past one year or so, Ratan Tata has invested in many ecommerce start-ups. In 2014, Tata poured money in Snapdeal, Urban Ladder, CarDekho, Bluestone, and couple of more. In 2015, he has so far invested in ecommerce shopping website Paytm, online media publication YourStory, big data analytics start-up Infinite Analytics and food tech start-up Hola Chef.
Personal investment made by a distinguished entrepreneurs like Ratan Tata, whose business empire Tata Group, is considered to be the most trustworthy business house in India, definitely helps established as well as new ecommerce start-ups to build interest, brand awareness, brand value and trust.
Let’s wait and see which online start-up is next on Mr. Tata’s list.
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