As big etailers are trying to move away from high discount model, finding new ways to stay ahead in competition has become even more imperative.
With that objective in mind, Indian ecommerce leader, Flipkart recently announced plans to direct its energies on personalized offerings.
The online marketplace revealed how it will make use of the vast backend data wisely to give its 45 million customers the finest shopping experience. The personalization won’t be limited to customer offerings. It also includes supply chain and supportive services offered by Flipkart.
Adarsh K Menon, Vice President, Business Development at Flipkart shared, “We want to use data smartly and intelligently at our backend for personalisation in customer offerings, service offering, supply chain offerings. We have regular customer base of 45 million. We will use technology… We will look at buying behaviour and preferences of customers and then personalized our offerings. If we use data, which is available with us, intelligently, we will be able to give best shopping experience to customers.”
Lately Flipkart has been investing a great deal in technology in order to improve the shopping experience of its customers. The recent announcement of using technology to tailor-make its offerings is a result of the company’s strategic development in the past few months. Right from using the power of big data and mobile phones to build the best human-like artificial brain, setting up social shopping network Ping, Image Search, to hiring top tech executives from Amazon, Google, Microsoft, the etailer is working hard on strengthening its technology business function.
All the efforts are paying off it seems. Flipkart recently confirmed its valuation figure. In reply to Business Standard’s mail, the etailer revealed that it is valued at $15.2 billion (Rs 98,800 crore). This whopping figure was determined after the last round of fund-raising where the company bagged $700 million. This puts Flipkart way ahead its competitor Snapdeal, which is believed to be worth $6.5 billion to $7 billion.
Editor team is specialized in introducing the marketplace content targeting the Indian online sellers. They plan and coordinate to bring the appealing content for the small businesses on how to partner with the e-commerce sites like Amazon and Flipkart and strategies for improving their online business.
Leave a Comment
