Peppertap clocks in 10,000 orders per day; Hyperlocal start-ups rule the roost

Back in May 2015, while speaking to IOS, Navneet Singh, CEO of PepperTap had shared, “We slowly grew from a humble 50 orders a day to 100 orders per day within January 2015. With the launch of our iOS app in Feb 2015, this number today has grown to about 4000 orders per week.”

And in mere three months, the e-grocery start-up has scaled up from 4000 orders per week to 10,000 per day! On weekends, the figure reaches 14,000 orders per day. Impressive isn’t it?

After attaining this remarkable number, Singh said, “At PepperTap, we have optimized our services through expansion not only city-wise, but in terms of product categories and team strength as well. PepperTap is going big with increasing orders per day, supported by a team strength of 1000+ and current GMV runrate of 275 crores.  Our recent feat acknowledges the fact that we are on the right track. We wish to steadily imprint our presence across the country to further build a strong and loyal customer base.”

The huge jump in Peppertap’s daily order proves that hyperlocal ecommerce model is not only viable but also successful.

Why? Because at the core this business model is ‘inclusive’ rather than being ‘exclusive’ that benefits all.

Customers get access to a wide range products sourced from trusted nearby retailers which are delivered at their doorstep. Offline retailers get more business and an opportunity to be part of the growing ecommerce industry rather than losing business and shutting down shops. And online companies can run business and focus on improving logistics & delivery without bearing the additional expense of maintaining warehouses and inventory.

For instance PepperTap offers over 10,000 grocery products across categories such as fresh fruits, vegetables, meat, household supplies, dry staples, cosmetics and pet food to its customers. And they deliver it all in less than 2 hours with no minimum order value in areas such as Delhi NCR, Pune, Hyderabad, Bangalore, Chandigarh, Mohali, Panchkula and Jaipur. Nearly 300 retailers are benefitting from their collaboration with PepperTap. And as a result the e-grocery start-up is growing leaps and bounds by expanding to more cities.

No wonder everyone is moving towards on-demand delivery model. Right from marketplace Flipkart, Amazon & Snapdeal to online grocery companies like BigBasket, Local Banya and newbie PayMango, most of the ecommerce players are banking on hyperlocal strategy to gain competitive advantage.