Flipkart introduces ‘Image Search’ feature on app

As the competition in the ecommerce space heats up, etailers are looking at multiple ways to attract and appeal to customers. Although Myntra’s app-only transition has been looked on with much skepticism by most, no one is in doubt that mobile app and m-commerce is the way forward with customers.

To leverage more on the popularity of mobile app, Flipkart has introduced the ‘Image Search’ feature on its app, specifically designed for the fashion category. Using this feature, customers can search for a product visually similar to a particular one.

For example, if there is a certain dress a customer likes, she can click the picture of it, upload it on the app and then search for similar products. So it’s all about searching for similar products of same colour, pattern or style.

“Discovering a fashion product online varies from user to user and is more complex as compared to other categories. A lot of fashion purchase decisions are influenced by similar products seen by users. The image search feature provides a way to find similar products on Flipkart as well as reduces the search/ browsing time, making the overall product discovery and shopping experience simple,” said Flipkart’s Chief Product Officer Punit Soni.

Punit added that Flipkart wants to make the mobile experience accessible by everyone, whether they use text or visuals. Although the feature is still at the beta stage of development, it will be available to everyone on upgrading the app.

More than 75% of Flipkart users access the mobile app for their shopping, so it’s no wonder that the ecommerce giant would want to leverage on this popularity and roll out more innovative features to increase the number of users.